NASHVILLE—McNeely Pigott & Fox Public Relations has unveiled a new digital services operation to provide integrated digital media strategies and execution for its public relations and marketing clients. MP&F/d will be headed up by digital media veteran Annakate Tefft Ross, who most recently served as public relations and social media manager for American Hometown Media and

Tefft Ross’s previous experience includes stints at,, Weber Shandwick and M&P Food Communications.

Among the services to be offered by MP&F/d are integrated digital programming; social media management; social media training; blogger and influencer outreach; competitive analysis and audit services; analytics/monitoring; foundations for solid SEO; creative and design services; video; and web development.

MP&F/d will also be integrated into the company’s statewide communications consortium, the Tennessee Public Relations Alliance.