NEW YORK — Red Havas has struck a partnership with Meltwater that includes the agency group handling media relations and executive thought leadership for the media monitoring software company.

While the partners have worked together for years, the partnership formalizes the terms of the global relationship, which also includes Red Havas using Meltwater’s solutions in their client work worldwide.

Meltwater’s intelligence solutions analyze billions of data points daily from social media platforms, blogs, and news sites, transforming them into insights that give companies a competitive edge.

“With the proliferation of social media and alternative media organizations, it’s becoming more challenging for brands to keep up with how and where they’re being mentioned,” said James Wright, global CEO of Red Havas and global chair of Havas PR Global Collective.

“Meltwater has a long history of providing cutting-edge media insights to global brands. Since 2015, Red Havas has used Meltwater not only to review data, but also to understand what it really means for us and our clients. As communicators and storytellers, we are excited to work with an organization pioneering solutions that augment how our industry operates,” he said.