Diana Marszalek 04 Sep 2020 // 2:30AM GMT
IRVINE, CA — Former DNA Communications leader Michael Rinaldo has joined Interdependence Public Relations to head its global healthcare practice.
As president, global health business, Rinaldo will be responsible for driving business strategy, delivering senior counsel, growing healthcare client relationships and strengthening Interdependence’s position and influence in the global healthcare industry. The role is a new one for the firm.
“What excites me about Interdependence is its commitment to high-impact client relationships which start with a media engagement approach that leverages predictive analytics and AI to secure results,” said Rinaldo. “We plan to combine in-market experience and a deep understanding of healthcare that clients demand, with an advanced technology-driven, results-focused approach that clients want.”
Rinaldo left DNA earlier this summer after eight years running the IPG healthcare firm’s New York operation. He had a 23-year career as FleishmanHillard’s global healthcare managing director before that.
In August, Mike Rosich, who had been Marina Maher Communications' creative strategy leader, was named Rinaldo’s successor, assuming oversight of DNA’s New York office as executive VP and general manager.