PRovoke Media 12 Oct 2022 // 9:32AM GMT
MEXICO CITY—“Morning After Island” a public affairs campaign conduced for the non-profit advocacy group GE-PAE by Ogilvy Honduras, was awarded the Platinum SABRE Award for Best in Show at last night’s Latin American SABRE Awards ceremony celebrating the best campaigns and agencies from around the reason.
“Morning After Island” involved the construction of an “island” off the shores of Honduras—the only Latin American country where the morning after pill is banned—where women could travel and take the pill legally. The campaign generated global media and social media coverage, but more importantly prompted real change in Honduras: the government has committed to systemic change, including the formation of a new Ministry of Women and a broad legislative proposal repealing the ban on the morning after pill and defending women’s sexual, reproductive, and civil rights.
“Morning After Island” beat out four other strong campaigns to take home the evening’s top award:
2. The Cardboard Influencer — Mobil with Weber Shandwick Mexico
3. “La Liga de las Ligas” — Liga Contra el Cáncer with Orange 360° - Young & Rubicam
4. Champions for Transgender Inclusion — PepsiCo with JeffreyGroup
5. #QueTuCirujanoSeaPlastico — Chilean society of plastic surgeons with MGC
“All five to these campaigns were creative and effective and worthy of recognition in any of our SABRE competitions around the world,” said Paul Holmes, PRovoke Media founder. “But ‘Morning After Island’ really stood out: a big, bold creative idea that made a huge difference for the future of healthcare and the status of women in Honduras.”
Latin American network Jeffrey Group and Chilean-based MGC each took home six Gold and Diamond SABRE trophies, the most of any firm. Other multiple winners included global agencies LLYC and Porter Novelli and Latin American network Sherlock Communications (three trophies each); and another, Edelman, Ogilvy, Orange 360 and Weber Shandwick (two). On the client side, consumer products company Kimberly-Clark took home two trophies.
A complete list of winners is here.
The evening also featured the Latin American Agency of the Year awards. Sherlock Communications won for Regional Network of the Year, Weber Shandwick was named Mexican Agency of the Year, and Grupo FSB was named Brazilian Agency of the Year. Smart PR took home the trophy for the Agency of the Year in other markets.