NEW YORK — The New Hampshire Division of Travel and Tourism Development has handed its PR business to Turner, charging the agency with invigorating tourism, enhancing brand visibility and spotlighting the distinctive experiences, attractions and progressive "Live Free" ethos of the state.

Turner, together with the New Hampshire DTTD, plan to leverage their combined expertise and resources to elevate the state's prominence as a premier destination in New England. The account previously belonged to Lou Hammond Group.

As part of this collaboration, Turner will engage in various initiatives with the DTTD, including media relations, influencer strategies and immersive events. The agency will use its network of media contacts and influencers to secure coverage for New Hampshire. By strategically targeting key markets and demographics, the partnership seeks to augment visits from both domestic and international travelers, thereby contributing to the state's economic growth.

"We are delighted to team up Turner Public Relations,” said New Hampshire DTTD director Lori Harnois. “Their passion for travel and their proven track record in destination public relations make them the ideal partner to help us tell the story of why New Hampshire is a premier travel destination and showcase the unmatched experiences that the state offers."

Said Turner senior VP Adél Grobler, "We are incredibly excited to partner with the New Hampshire DTTD. New Hampshire boasts natural wonders, cultural heritage, and outdoor pursuits aplenty. Our team is dedicated to showcasing the state's unique offerings and driving interest in this captivating destination."

Photo: New Hampshire Division of Travel & Tourism