NEW YORK—The Innovation SABRE Awards, which recognize a wide range of content creation, as well as the application of new technologies and the use of data and analytics, are now open for entries—with a completely revised category list.

The 2023 competition is the 11th edition of the Innovation SABREs, which started life as the IN2 SABREs in 2013.

Changes this year include new categories that recognize the active role public relations is playing in the metaverse, as well as a range of new categories for agencies (from Data-Driven Agency of the Year to Purpose-Driven Agency of the Year) and individuals (from DE&I Professional of the Year to Iconoclast of the Year).

“Awards that celebrate innovation must constantly reinvent themselves,” says Paul Holmes, founder of PRovoke Media and chairman of the SABRE Awards jury. “We have taken note of the forces transforming the public relations—everything from purpose to diversity and inclusion, from data and analytics to the metaverse—and attempted to craft categories that recognize work on the cutting edge."

“At the same time, we have maintained our focus on the full breadth of content creation, from experiential and events to digital and social media, including individual platforms—across paid, earned, owned and shared channels.”

A complete list of categories can be found at our dedicated awards website.

The early deadline for entries is September 9, with the late deadline (additional entry fee required) is on October 10.

PRovoke Media is also accepting nominations for this year’s IN2 SABRE Awards from both the agency and the client sides of the business. Special consideration will be given to professionals with a background in the creative, data and analytics, DE&I and purpose sectors of the business. To nominate a judge, please contact [email protected].