HONG KONG — Media OutReach Newswire has launched a press release distribution tool that tracks and measures the effectiveness of PR campaigns.

The offering from the newswire, which specializes in serving the Asia Pacific region, is focused on measuring the performance of a press release by analyzing interactions between that press release and journalists.

The technology enables users to track journalists' email open rates by publication and measure the reach of a press release by publication, country and language. The time frame of reports is customizable.

All of which lends itself to PR professionals having information necessary to run PR campaigns in timely and cost-effective ways, the newswire said.

“Our intelligence reports enable PR professionals to gain insights into how many publications have covered their story and what are the top publications reading their releases,” said Media OutReach founder and CEO Jennifer Kok. “This intelligence provides PR professionals with the information they need to identify the media that is supporting their brand, and which are not. With this intelligence, PR professionals can now work with clarity in planning their communications campaign to reach their targeted list of media.”

Launched in 2009, Media OutReach is the first global newswire founded in the Asia-Pacific region with offices in Singapore, Malaysia, Vietnam, Japan, Mainland China, Hong Kong, Thailand and Taiwan. The press release newswire owns its distribution network of more than 140,000 journalists, 400 trade categories, 65,000 media titles and 600 media partnerships spanning 26 countries across the APAC region.