EAST RUTHERFORD, NJ—The MWW Group has launched InvestConnect, a new service designed to provide international and domestic economic development organizations with the suite of tools necessary for the creation and execution of successful investment promotion initiatives. MWW has economic development experience working with clients such as Invest U.K. and the Israeli Ministry of Tourism.

“Navigating the United States’ complex business community in search of inward investment can be a daunting task for any economic development organization,” says Michael Kempner, president and CEO of The MWW Group. “Having a partner with the contacts and resources to make introductions for you can be critical to success. When that partner also has the capabilities to drive media coverage of specific investment opportunities available to American companies you have the makings of a highly effective investment promotion relationship.”

InvestConnect will offer a blend of public relations, business-to-business networking and relationship management into expertise and a range of services including:
· Prospect targeting and qualification
· Database development and management
· Direct mail and personalized electronic marketing
· Branded event marketing and one-on-one meeting facilitation
· Conference and trade show support
· Media relations planning and execution
· Development and production of promotional materials
· Strategic advertising counsel, creative development and placement
· Campaign results measurement and reporting

Says Kempner, “By packaging a number of our skill sets into a comprehensive investment promotion service, we believe that we can help these organizations to quickly, efficiently and cost-effectively achieve their inward investment objectives.”