WASHINGTON, DC--Next 15 has acquired 80 percent of Connections Media, a DC digital firm that specialises in politics and public affairs.

Connections Media adds to Next 15's existing digital properties, which includes in-house unit Beyond, and acquisitions Bourne and OneXeno, both of which have been integrated into PR firm Bite. In addition, Next 15 also owns policy comms shop 463 Communications.

Connections founder and CEO Jonah Seiger, along with CTO Phil Lepanto, chief creative officer Andy Weishaar, and the 15-person firm’s design, development and client services leadership teams will remain with the company.

“As political and corporate worlds become more social and digital, the products and services offered by Connections Media become increasingly valuable," said Next 15 CEO Tim Dyson. "Being able to offer such services helps us accelerate our transition from being a PR only group into a full service digital and social communications group.”

Connections Media was established in 2004 by Seiger, providing a number of digital services including strategy, design, advertising, social media, and customized technology.