Diana Marszalek 22 Jun 2021 // 7:55PM GMT
SAN FRANCISCO — Nordic Consulting has consolidated its PR and marketing business with Allison+Partners.
The agency’s work for the healthcare consultancy will include brand positioning and engagement, thought leadership, media relations, digital and content development, all with the goal of raising awareness for Nordic’s products and services within the healthcare industry. The account will be serviced by a national team of health, integrated marketing, brand and corporate communications specialists spread across the US.
Nordic, which works with 550 companies globally, named Allison+Partners its PR and marketing agency of record in a competitive pitch. The move marks the first time the consultancy hired an agency to handle all of its communications.
The agency review was conducted under the watch of Lauren Verdery, who joined Nordic as senior VP of brand, marketing and communications in March.
“During the RFP process we were looking for a partner that truly understood our business, where the health industry is headed, and Nordic’s role in achieving a healthy future,” Verdery said. “As we extend our reach globally, we’re excited to partner with an agency that’s deeply rooted in research and conveyed a strong understanding of our brand and how to strengthen our leadership position in healthcare technology and beyond.”