NEW YORK—The 2024 Innovation SABRE Awards, which recognize a wide range of content creation, as well as the application of new technologies and the use of data and analytics, are now open for entries.

The 2024 competition is the 12th edition of the Innovation SABREs, which started life as the IN2 SABREs. Changes over the past two years include new categories that recognize work that is already employing artificial intelligence in planning and execution, as well as a range of new categories for agencies (from Data-Driven Agency of the Year to Purpose-Driven Agency of the Year) and individuals (from DE&I Professional of the Year to Iconoclast of the Year).

“Awards that celebrate innovation cannot be afraid to evolve themselves,” says Paul Holmes, founder of PRovoke Media and chairman of the SABRE Awards jury. “We continually take note of the forces transforming the public relations—everything from data and analytics to diversity and inclusion, from AI to the metaverse—and attempted to craft categories that recognize work on the cutting edge.

“At the same time, we have maintained our focus on the full breadth of content creation, from experiential and events to digital and social media, including individual platforms—across paid, earned, owned and shared channels.”

complete list of categories can be found at our dedicated awards website.

The early deadline for entries is September 11, with the late deadline (additional entry fee required) is on October 9.

PRovoke Media is also accepting nominations for this year’s IN2 SABRE Awards jury from both the agency and the client sides of the business. Special consideration will be given to professionals with a background in the creative, data and analytics, DE&I and purpose sectors of the business. To nominate a judge, please contact [email protected].