NEW YORK—Ogilvy Public Relations has launched The [email protected], a specialty division that provides communications strategy for retail, fashion and e-commerce clients and helps brands forge strategic collaborations in the fashion space.

The [email protected] has been named PR agency of record for Bruno Magli, the Italian luxury brand, and will help expand the company’s product collection in the US and introduce its 2016 women's collection later this year.  

The Boutique is led by Brooke Blashill, senior vice president, who joined the firm’s New York consumer practice in 2011 after working at Edelman and Zeno Group, and who has experience working on campaigns for Puma, Ford, and Intel, and in forging partnerships with designers, style influencers and content creators.

The division, operating across Ogilvy Public Relations' North American network, will focus on two primary offerings—campaign development and fashion collaborations—with capabilities in product launches and brand positioning, immersive brand experiences, influencer and blogger programs, designer collaborations, new product development and creative content partnerships.