Holmes Report 26 Aug 2014 // 4:55AM GMT
BEIJING—Ogilvy Public Relations and its various subsidiaries and operating companies have been recognized with a record 38 nominees in the Diamond and Gold categories of the 2014 Asia-Pacific SABRE Awards.
The finalists were selected from a record of close to 1,400 entries from across the region, impressive in both quantity and quality. “The entries were robust and competitive,” says Christopher Samuel, director of corporate engagement for Monsanto Asia-Pacific and one of the industry leaders who served on this year’s jury. “The combination of research-led insight, strategy, creativity, credible credentialing, excellence in execution, and impact on the business - is what has elevated the best campaigns this year.”
Several other agencies managed double-digit finalists, including Edelman (23); FleishmanHillard (20, including its BlueCurrent subsidiary); Hill+Knowlton Strategies (14), Weber Shandwick (13); and Blue Focus (11, including Blue Digital and Phluency Interactive). Others with multiple nominations included Text 100 (nine); Adfactors PR of India (eight); Burson-Marsteller and Hong-Kong based Strategic Public Relations Group (seven each); Cohn & Wolfe (six); Fortune PR of Indonesia and Ruder Finn (five each); and Singapore’s AKA Asia and In.fom, and DeVries PR (four each).
The honorees in the Asia-Pacific In2 SABRE Awards, which recognize excellence in content creation and data and analytics, will be announced later this week. The winners in the Diamond and Gold categories will be announced at our annual SABRE Awards dinner, which will be held at the St Regis Hotel in Beijing on September 18.
Tickets and tables can be ordered—along with tickets for the Beijing In2 Summit—at our website here.
2014 ASIA-PACIFIC SABRE AWARD FINALISTS
DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE
CEO OF THE YEAR
CEO of the Year: Edgar Chua
Shell companies in the Philippines
BRAND-BUILDING
Blueair China Social Media Campaign
Blueair China with Cohn & Wolfe
Child Safety Initiative
Volkswagen (China) Investment Company Limited with Phluency Interactive (China), Inc.
Gillette Kiss or Not
P&G with BlueCurrent Japan, Inc.
Lipton Warms Up A Culture
Unilever Japan with BlueCurrent Japan, Inc.
Screw It, Let’s Ride...INDIA!
Harley-Davidson India with Edelman India Pvt. Ltd.
REPUTATION MANAGEMENT
A Global University on the Rise
Nanyang Technological University
DANONE NUTRICIA CRISIS
DANONE NUTRICIA ANZ with Weber Shandwick Australia
Ogilvy PR Joins Up with Microsoft to ignite an Innovation Movement
Microsoft Australia with Ogilvy Public Relations Australia
OLX Every Mother Counts
OLX.in with Value 360 Communications Pvt. LTD.
VMware Defying Convention
VMware with Text100
RESEARCH AND PLANNING
A Global University on the Rise
Nanyang Technological University
Cloud Mythbuster – Transforming SMBs in Asia Pacific
Microsoft with IN.FOM
DBS: Opening a New Chapter – Redefining Retirement as a Destination for Dreams
DBS with FleishmanHillard Hong Kong
DFS Influencer Discovery
DFS with Waggener Edstrom
Taking Anxiety Out of Cross-Country Remittances Through Consumer Education
Xpress Money with Adfactors PR
MEASUREMENT AND EVALUATION
A Global University on the Rise
Nanyang Technological University
Change for the Best: The Re-Launch of Fitness First
Fitness First Australia with Ogilvy PR Health
Kronos "Hidden Workforce" Campaign
Kronos with Howorth, an Ogilvy Public Relations company
GOLD SABRE AWARDS
GEOGRAPHIC
AUSTRALIA AND NEW ZEALAND
A Commonwealth of Rock
Ancestry.com.au with Howorth, an Ogilvy Public Relations company
DANONE NUTRICIA CRISIS
DANONE NUTRICIA ANZ with Weber Shandwick Australia
I Touch Myself
The Cancer Council with Hill+Knowlton Strategies Australia
IBM Australia Era of Smart 2013
IBM Australia with Text100 Australia
viagogo’s Australian Launch
viagogo with n2n communications
GREATER CHINA
Don’t Let Your Body Hair Be More Noticeable Than You.
Don’t Let Your Body Hair Be More Noticeable Than You. with Phluency Interactive ( Beijing )
Enjoy The Rain / Rubber Duck
Goodyear Tires with Ogilvy Public Relations, Shanghai
Jeep it Out
Jeep China with Blue Focus
Li-Ning Running_Running Without a Cause
Li-Ning Running with FleishmanHillard
“Who Framed Master Kong?”
Master Kong with Weber Shandwick
INDIA
Evernote Life
Evernote with MSLGROUP
Gillette India – Shaved is Bathed
P&G India with DeVries Global
Launch of GVK Mumbai International Airport Private Limited’s Terminal T2
GVK Mumbai International Airport Private Limited with IPAN Hill+Knowlton Strategies
Relieving the Pain of Millions
Pallium India with Edelman India Pvt. Ltd.
Taking Anxiety Out of Cross-Country Remittances Through Consumer Education
Xpress Money with Adfactors PR
JAPAN
3 Brands’ Sound & Music Jam Session
Gibson, TEAC and ONKYO with Edelman Japan
Bordeaux Wine My Style: Digital Communication in Japan
Bordeaux Wine Council with Burson-Marsteller Japan
Communication for “Diamond Princess”
Princess Cruises with Burson-Marsteller Japan
Gillette Kiss or Not
P&G with BlueCurrent Japan, Inc.
Where Are My Cheeks?!
Kumamoto Prefectural Government with Dentsu Public Relations Inc.
KOREA
British Airways in Korea #great_comeback
British Airways with Ogilvy Public Relations / social@Ogilvy
The Lincoln MKZ Launch in Korea
The Ford Motor Company with Burson-Marsteller Korea
Twitter Ki-log Campaign
Twitter Korea with Medicom
SOUTH-EAST ASIA
A Decade Off Your Derriere
Marks & Spencer with AKA Asia
Ayo Vote’s Taking on Indonesia’s General Election
Ayo Vote with Edelman Indonesia
Cleaning the National Monument to Bring People Together
Kärcher Indonesia with Fortune PR
GrabTaxi: Beating the Biggest Competitor – Fixed Human Behavior
GrabTaxi with Ruder Finn Asia
Launch of the Philips VisaPure for healthier, more radiant skin!
Phiips Singapore with FleishmanHillard
MULTI-COUNTRY CAMPAIGN
101 Great Places to Work in Asia (outside the office)
Microsoft with IN.FOM
An Independent Specialist in Asia
Ryan Financial Communications
‘Hello Singapore, Malaysia, Hong Kong! Spotify Here.’
Spotify with Lewis PR
Taking Anxiety Out of Cross-Country Remittances Through Consumer Education
Xpress Money with Adfactors PR
What is Programmatic Trading?
SpotXchange with Espresso Communications
REGIONAL CAMPAIGN
Cheer Asia!
2014 Incheon Asian Games Organizing Committee with Synergy Hill+Knowlton Strategies
Cloud Mythbuster – Transforming SMBs in Asia Pacific
Microsoft with IN.FOM
Migrate to Modernize But Don’t Get Left Behind with Windows XP End of Service
Microsoft with IN.FOM
Pivotal: Big Data Big Results
Pivotal with FleishmanHillard
Women's Empowerment (WE) Journalism Awards
Diageo with Ketchum ICON
GLOBAL CAMPAIGN
Creation of the Ultimate in Luxury Brands ~ Louis XIII, a Unique Playground for Ultra-Wealthy Individuals in Macau and a Brand Fit for a King
Louis XIII Holdings Limited with Artemis Associates
Driving Towards Success on a Global Stage and Launching one of the Year’s Most Successful Chinese Company IPOs in the U.S.
Autohome Inc. with FTI Consulting, Inc.
Living Up to the “International Specialist” Title – An Organizational Shift
DHL Asia Pacific, Eastern Europe, Middle East and Africa
Lux - Ignite the Spark
Unilever – Lux with Golin
TCL Joins the X-Men
TCL with FleishmanHillard
PRACTICE AREAS
CONSUMER MARKETING (EXISTING PRODUCT)
Alpenliebe Candy - Kindness My Way
Perfetti Van Melle with MSLGROUP
Dwight Howard Rises Again
adidas Taiwan with Ogilvy Public Relations Taiwan
Giftology- The Art of Giving
Titan Company Ltd. with Rediffusion/Edelman
Leading the Ironing Revolution: Journey of Philips Garment Care’s Breakthrough Innovation and Dedication in Making Modern Living Simple and Effective
Philips with FleishmanHillard
“Nou-Ikumin” -- Creating a Connection Between a Long-Lasting Diaper and Baby Brain Development
P&G with BlueCurrent Japan, Inc.
CONSUMER MARKETING (NEW PRODUCT)
Ashoka University: A Legacy in the Making
Ashoka University with Genesis Burson-Marsteller
DBS: Opening a New Chapter – Redefining Retirement as a Destination for Dreams
DBS with FleishmanHillard Hong Kong
Durex - Real Feel
Durex with Phluency Interactive (Beijing)
Making Virgin Active the Most Talked About Gym in Singapore
Virgin Active with Waggener Edstrom
No Ordinary Designer Label in No Ordinary Consumer Market
Ted Baker with Red Bridge Communications (SH) Ltd.
INTEGRATED MARKETING
A Sensory Feast of Hong Kong
Hong Kong Tourism Board with MSLGROUP
Creating Nespresso Moments
Nespresso with Weber Shandwick
Discover with Opera
Opera Software with 20:20 MSL
Igniting China’s Passion for the Exceptional Cranberry
Ocean Spray with Weber Shandwick
Shell Gas Up, Get Free Coca-Cola Campaign
Shell companies in the Philippines
BUSINESS-TO-BUSINESS MARKETING
IBM & the China Open: Connecting Families with Big Data
IBM with Ogilvy Public Relations, Beijing
Introducing Skillsoft and e-learning to Asia-Pacific
Skillsoft with Waggener Edstrom
Thank Your Teacher
Pearson India with Weber Shandwick India
The Brother Partner Training Tool
Brother with Bite
VMware Defying Convention
VMware with Text100
CORPORATE IMAGE
BAIDU MIGRATE
BAIDU.INC. with BLUEDIGITAL
Fusion of Tradition, Honor of Foshan
Sun Hung Kai Properties Ltd. with Ogilvy Public Relations, Guangzhou
Gillette India – Soldier for Women
P&G India with DeVries Global
Lenovo Innovator Seeding Plan
Lenovo with Blue Digital
“Who Framed Master Kong?”
Master Kong with Weber Shandwick
CRISIS AND ISSUES MANAGEMENT
Converting BIG RISK into BIG OPPORTUNITY – The Windows XP End of Support Campaign
Microsoft India with IPAN Hill+Knowlton Strategies
DANONE NUTRICIA CRISIS
DANONE NUTRICIA ANZ with Weber Shandwick Australia
Lifebuoy “Help a Child Reach 5”
PT Unilever Indonesia with Pulse Communications Indonesia
Risk & Reputation Management: Financial Services Sector
Hill&Knowlton (SEA)
Sarawak Energy Reputation
Sarawak Energy Berhad with Edelman Malaysia
COMMUNITY RELATIONS
1600 PANDAS WORLD TOUR IN HONG KONG: CREATIVITY MEETS CONSERVATION
PMQ/AllRightsReserved with Cohn & Wolfe Impact Asia
The Do Good initiative
NTUC FairPrice Foundation with Ogilvy Public Relations
Fevicol Champions Club - Shramdaan Divas
Pidilite Industries Ltd. with Adfactors PR
Union of Two Titans
WFJ International & PCD Stores with Strategic Public Relations Limited
Youth Campaign: Say no to Money Politics and Abseentism in 2014 Elections”
MSI/SIAP-I with Fortune PR
PUBLIC AFFAIRS
International Summit on the Teaching Profession
New Zealand Ministry of Education with SenateSHJ
Let's Stand Together
National Security Coordination Secretariat with Ogilvy Public Relations
Moving Beyond "Smart Cities"
Microsoft Asia Pacific with Creation
Ogilvy PR Joins Up with Microsoft to Ignite an Innovation Movement
Microsoft Australia with Ogilvy Public Relations Australia
World Cities Summit 2014
Experia Events Pte Ltd. (on behalf of the Urban Redevelopment Authority and the Centre for Liveable Cities) with Hil&Knowlton (SEA)
PUBLIC EDUCATION
Acute Coronary Syndromes – Two Hearts, One Future Campaign
AstraZeneca with SenateSHJ
DeAWM Pioneered 1st Ever University Student ETF Competition to Promote Business Growth While Bolstering ETF’s Development in HK
Deutsche Asset & Wealth Management with FleishmanHillard Hong Kong
Organ Donation
Time of India with MSLGROUP
Sanofi’s Friend Project “Cure With Love”
Sanofi with Ruder Finn China
Starting National Bring Homemade Food Day in Indonesia for a Healthier Generation
PT Tupperware Indonesia with Fortune PR
FINANCIAL COMMUNICATIONS
A New Dawn in Online Payment
econtext Asia Limited with Strategic Public Relations Group
G2P PROJECT
IFC World Bank
Global Brands Group Spin-off and Listing ~ Results and Differentiators
Global Brands Group Holding Limited with Artemis Associates
HSBC Champions Return to Shanghai
HSBC China with Hill+Knowlton Strategies
Ride the Future : Inviting Unwilling Passengers on an Investment Journey
BTS Group Holdings Public Company Limited with Ogilvy Public Relations Worldwide
EMPLOYEE COMMUNICATIONS
I AM JANSSEN. I AM INTEGRITY.
Janssen Asia Pacific with FleishmanHillard
I Commit Integrity Campaign
Shell companies in the Philippines
Living Up to the “International Specialist” Title – An Organizational Shift
DHL Asia Pacific, Eastern Europe, Middle East and Africa
The Metamorphosis of Employee Communications at HP in the Asia Pacific Region
Hewlett Packard with Edelman India
Using Branded Digital Platforms and Compelling Content To Attract and Retain 1,000s of Employees Every Week
Flextronics with BlueCurrent Hong Kong
CAUSE-RELATED MARKETING
Child Safety Initiative
Volkswagen (China) Investment Company Limited with Phluency Interactive (China), Inc.
Coding as the Second Language of Asia
Microsoft Asia Pacific with Creation
Fight Dengue for Payal
SC Johnson with Edelman India Pvt. Ltd.
Johnson & Johnson Philippines Playtime is not just Pastime Advocacy 2014
Johnson & Johnson Philippines with Pulse Communications-Ogilvy Public Relations Manila
Starting National Bring Homemade Food Day in Indonesia for a Healthier Generation
PT Tupperware Indonesia with Fortune PR
CORPORATE SOCIAL RESPONSIBILITY
3M Singapore - 3M StepUp For Charity
3M with Huntington Communications
Burson-Marsteller China
Cathay Pacific and Dragonair with Burson-Marsteller China
Cleaning the National Monument to Bring People Together
Kärcher Indonesia with Fortune PR
Pedal Forward to a Brighter Future
Dah Sing Life Assurance Company Limited with Strategic Public Relations Group
Samsung Solve For Tomorrow Campaign
Samsung Electronics Hong Kong with Edelman Hong Kong
CORPORATE MEDIA RELATIONS
GO FURTHER: Reaffirming Ford’s Commitment to the Australian Market
Ford Australia with Pulse Communications
Going Beyond the Calling of Commerce: A Non-Life insurance Company Engages with Society
ICICI Lombard General Insurance Pvt. Ltd. with Adfactors PR Pvt. Ltd.
IHG 200th Hotel in Greater China
InterContinental Hotel Group with Hill+Knowlton Strategies
Japan is BACK; Japan Powers into Silicon Valley Scene
Power Japan Plus with Edelman Japan
McAfee – Changing the Game in Online Security Conversation
McAfee with Text100
PRODUCT MEDIA RELATIONS
Gillette India – Shaved is Bathed
P&G India with DeVries Global
Inaugural Launch in China of Fitbit: Fitbit LOHAS Party
Fitbit, Inc. with Strategic Public Relations Group
Launching the One (M8) in Singapore
HTC Singapore with Epic Public Relations
Modern Moms Get Smart and Stay Smart
SC Johnson with Edelman
Sony Xperia Z1 Launch in Taiwan
Sony Mobile Communications with MSLGROUP
DIGITAL CAMPAIGN
GEreports
GE Australia & New Zealand with Edelman
IELTS Dare to Speak!
British Council (IELTS) with Ogilvy Public Relations, Beijing
Live Wi-Fi Leaderboard
PUMA with VITAMINE
Loud House
Australian Hearing with Edelman
Vaccine Hub
Sanofi Pasteur with Edelman
SOCIAL MEDIA CAMPAIGN
BA Brings a Bit of British Charm to Chengdu
British Airways with Ogilvy Public Relations, Beijing
Blueair China Social Media Campaign
Blueair China with Cohn & Wolfe
SINGTEL HAWKER HEROES – A CHALLENGE TO GORDON RAMSAY
Singapore Telecommunications Ltd. with OGILVY & MATHER (SINGAPORE) PRIVATE LIMITED
Sony XperiaZ1: The Rise of Mobile Photography
Sony India with MSLGROUP
Twitter's 8th Birthday Celebration
Twitter Australia with Howorth, an Ogilvy Public Relations company
MARKETING TO MEN
Generation Mo
Movember with AKA Asia
Gillette Sexy Shave II
Gillette China, P&G with Shanghai @PR Consulting Co., Ltd.
Giving Hockey its Lost Glory
Hockey India with Adfactors PR
‘MORE CONTROL, MORE SATISFACTION’ - PRILIGY
A.MENARINI HONG KONG LIMITED with Mind Resource Ogilvy Limited
Old Spice India “Smell Mantastic”
Procter & Gamble India with IPAN Hill+Knowlton Strategies
MARKETING TO WOMEN
all in for #mygirls
adidas with Burson-Marsteller
California Almonds Happy Snack Campaign
Almond Board of California with Hill+Knowlton Strategies
LYCRA® Liberates Urban Chinese Women
LYCRA® with MSLGROUP
Neutrogena: “Nothing to Hide” Brand Re-Launch Campaign
Neutrogena with Ogilvy Public Relations, Guangzhou
The World's Biggest Online Date
Motivi with Ogilvy Public Relations, Shanghai
MARKETING TO YOUTH
Adobe Random Acts of Creativity
Adobe Systems with Text100 Singapore
Freedom to Touch
Dettol with Hill+Knowlton Strategies
Game On: AT&T and MCMC Bring Innovation to Life through Malaysia Developers’ Day
AT&T and Malaysia Communications and Multimedia Commission with FleishmanHillard Hong Kong
Old Town White Coffee: Animaction
Old Town White Coffee (Malaysia) with Text100 Malaysia
Real or Fake
Life by city'super Shanghai with Social@Ogilvy Hong Kong
INDUSTRY SECTORS
AUTOMOTIVE
Beijing Hyundai Storm Edge Along Qinghai-Tibet Line
Beijing Hyundai with MSLGROUP
Let Future Shine
Jaguar China with Bluefocus
Screw It, Let’s Ride...INDIA!
Harley-Davidson India with Edelman India Pvt. Ltd.
smart: Selling Cars on WeChat the Smart Way
smart with Ogilvy Public Relations, Beijing
Volkswagen Leadership Elevates Sports Car Culture in China
Volkswagen China with Ruder Finn China
FOOD AND BEVERAGE
Alpenliebe Lollipop – Reuniting Families on Togetherness Day
Perfetti Van Melle with MSLGROUP
Budweiser 2014 CNY Campaign
Budweiser China with Shanghai @PR Consulting Co., Ltd.
Coca-Cola Myanmar - FIFA World Cup™ Trophy Tour
Coca-Cola Myanmar with Today Ogilvy Public Relations, Myanmar
Lipton Warms Up A Culture
Unilever Japan with BlueCurrent Japan, Inc.
Tomato Turnaround!
Taiwan Kagome with Ogilvy Public Relations Taiwan
FASHION AND BEAUTY
24Hours Lived in Lee - Stay Curious
Lee Jeans with Ogilvy Public Relations, Shanghai
Building the "Home of Modern Vintage" in China
Cath Kidston with Red Bridge Communications (SH) Ltd.
Olay AQUA Long-lasting Hydration Flight Geography
Olay with DeVries Global
PUMA India - Foray and Leadership in the Running category in Just One Year
PUMA India with Madison Public Relations
Viva Zippo - Making a Lifestyle Statement
Zippo
TRAVEL AND LEISURE
British Airways in Korea #great_comeback
British Airways with Ogilvy Public Relations / social@Ogilvy
China's Sky Warriors - Travel Without Hesitation
Hilton Worldwide with Edelman
EVA Air I SEE YOU PR Campaign
EVA Air with Era Ogilvy Public Relations
Isla Lipana Philippine Gems
Isla Lipana (PwC) with FleishmanHillard
Launch of International Travel Brand in Hong Kong - Expedia.com.hk - The Most Inspiring Online Travel Agency
Expedia.com.hk
ENTERTAINMENT
24: Bringing Real-Time Narration to Indian Television
COLORS, Viacom18
Everywhere TV: Carry your TV in Your Pocket
Tata Sky with Weber Shandwick
Johnnie Walker #IMNOTDRIVING Launch
Johnnie Walker, Diageo with AKA Asia
Magnum – A Toast to Success
Magnum Entertainment Group Holdings Limited with Strategic Public Relations Group
Putting the “Brand” Back into Brand Ambassador
NetEase.com, Ltd. with MSLGROUP
RETAILERS
DFS Influencer Discovery
DFS with Waggener Edstrom
IKEA Singapore - Homes of Hope for Abandoned Dogs
IKEA with Huntington Communications
LOG-ON Unbox Christmas Gifts Videos on Instagram
City Super Limited with Social@Ogilvy Hong Kong
Project Live Your Life
American Eagle Outfitters with Ketchum Hong Kong
Setting the Stage for a Retail Pioneer
International Housewares Retail Company Limited with Strategic Public Relations Group
RESTAURANTS AND FOOD SERVICE
20th Anniversary of Crispy-Fried Chicken
Dicos with A Daniel J. Edelman Company
KFC Newsroom
KFC with Ogilvy, Social@Ogilvy
Launch of Restaurant Duddell's - A Cutting Edge Concept Combining Art and Dining
Duddell's
Old Town White Coffee: Animaction
Old Town White Coffee (Malaysia) with Text100 Malaysia
The Opening of Ronald McDonald House Taiwan
Ronald McDonald House Charities, Taiwan with Strategic Public Relations Group
CONSUMER PRODUCTS
adidas "all in or nothing" Bringing the World Cup Fever to China
adidas with Burson-Marsteller
Gillette Kiss or Not
P&G with BlueCurrent Japan, Inc.
IKEA Sleeptober
Ikea Hong Kong with Edelman Hong Kong
Largest Laundry Lesson
Ariel from Proctor & Gamble
Reach for the Stars: Reframing a Campaign to Inspire a Country
AXE : Unilever Thai Trading Limited with Ogilvy Public Relations
CONSUMER HEALTH
Change for the Best: The Re-launch of Fitness First
Fitness First Australia with Ogilvy PR Health
Dettol Protect Fun
Reckitt Benckiser Group plc. with Phluency Interactive ( Beijing )
Freedom to Touch
Dettol with Hill+Knowlton Strategies
Germs New Year
Reckitt Benckiser Group plc. with Phluency Interctive
Live, Love, Play - Inspiring People with Asthma to 'do better'
Asthma Australia, Astra Zeneca with Weber Shandwick
PHARMACEUTICAL
Believing in the Miracle of Life: Raising Awareness of Her2+ Breast Cancer in China
Roche with Edelman
“Doctor on Your Side”: Promoting the Role of Australian General Practitioners (GPs) in Weight Management
iNova Pharmaceuticals Australia with Palin Communications
Sanofi’s Friend Project “Cure with Love”
Sanofi with Ruder Finn China
Talent for Living Campaign
Boehringer Ingelheim with Cohn&Wolfe China
“Walking Across China” Orange Ribbon Patient Caring Program
Baxter (China) Co., Ltd.
HEALTHCARE PROVIDERS/MEDICAL DEVICES
Going Beyond the Calling of Commerce: A Non-Life Insurance Company Engages with Society
ICICI Lombard General Insurance Pvt. Ltd. with Adfactors PR Pvt. Ltd.
Loud House
Australian Hearing with Edelman
Relieving the Pain of Millions
Pallium India with Edelman India Pvt. Ltd.
INDUSTRIAL/MANUFACTURING
Driving the Change
Sesa Sterile
FORD ECOSPORT - THE LAUNCH OF A GAMECHANGER
Ford India
KPA Bidding Farewell to the Dayaks
Kaltim Pasifik Amoniak (KPA) with Edelman Indonesia
Volvo CE's "Trash to Treasure" Upcycling Design Art Campaign
Volvo Construction Equipment China with EDELMAN Public Relations Worldwide (China) Co., Ltd.
Wheelock Peak Exposure Photo Competition
Wheelock Properties with Cohn & Wolfe-impactasia
TECHNOLOGY (CONSUMER)
Canon Shine
Canon with Ogilvy Public Relations
Employing TV White Space Technology in the Service of Fishing
Microsoft
Powered by Fresh Thinking
ThinkPad with BlueFocus Digital
Touch, Play, Get Fit
Dell Inspiron with Hill+Knowlton Strategies
Winning is Always a Bonus, "On the Verge"
HUAWEI with MSLGROUP
TECHNOLOGY (B2B)
Akamai Assumes "industry authority" on the Hyper-Connected World and Trends Shaping the Internet with SOTI Report
Akamai with Waggener Edstrom
HP PPS Angel's Eye Communication Program
Hewlett-Packard (HP) with FleishmanHillard China
IBM Australia Era of Smart 2013
IBM Australia with Text100 Australia
Let's Smart Together! Co-branding of Smart Printer and Smart Car
Canon with Hill+Knowlton Strategies
SAP Best Run Cities Campaign
SAP with FleishmanHillard Singapore
FINANCIAL AND PROFESSIONAL SERVICES
Case Study on the Launch of the PSU ETF in India
Goldman Sachs ETF with Adfactors PR
Changing Perception Towards the BVI in Asia
The British Virgin Islands with Ryan Financial Communications
Creating Awareness of Futuready
Aegon Indonesia with Cohn & Wolfe Indonesia
USING PERSONAL TRIALS AND SOCIAL MEDIA ENGAGEMENT TO CHANGE MARKET PERCEPTIONS ABOUT AN E-PAYMENT PRODUCT
AMERICAN EXPRESS
VISA China Financial Literacy Alliance
VISA China with Ruder Finn China
ASSOCIATIONS
The 38th Indonesian Petroleum Association Convention & Exhibition 2014
Indonesian Petroleum Association (IPA) with Edelman Indonesia
Democratising Fashion Through New Media
Fashion Design Council of India (FDCI)
Making Insight Count
ICAEW with Ketchum ICON
PUBLIC SECTOR
The Atlas of Iconic Dishes
Council of Agriculture (COA)-Taiwan with Ogilvy Public Relations Taiwan
Australia’s Digital Switchover
Department of Communications / Digital Switchover Taskforce with n2n communications
National Education Gaming Championship
Nexus with AKA Asia
Skill India Mission
National Skill Development Corporation, India with Ogilvy Public Relations
Taiwan Excellence Care
Taiwan External Trade Development Council (TAITRA) with MSLGROUP
NOT FOR PROFIT
“SAVE THE DOCTOR”: ENABLING 300,000 INDIAN STUDENTS TO CONVINCE THE INDIAN GOVERNMENT TO ADD 4000 SEATS FOR POSTGRADUATE MEDICAL STUDIES
Association of Healthcare Providers (India)
ELIMINATING VIRAL HEPATITIS AN INDIA STORY
NATIONAL LIVER FOUNDATION, INDIA with SPAG ASIA
Let's Talk About Death: 2014 National Palliative Care Week
Palliative Care Australia with Ogilvy Public Relations
Sudah Waktunya: It’s Time to Truly See the Dangers of Smoking
Indonesian National Commission on Tobacco Control (NCTC) with Edelman Indonesia
Vote Ruby
WWF - Hong Kong with Ogilvy Public Relations Worldwide Ltd