MINNEAPOLIS – Olson has bought PulsePoint Group, an Austin-based management and digital consulting firm, bolstering its strategic planning and change management offering.

Olson CEO John Partilla says the firm chose PulsePoint because of “the caliber of the agency’s talent, a client list that includes blue-chip brands such as Toyota, Novartis and Delta Air Lines, and its outstanding proprietary tools such as the cloud-based Social Media Accelerator application, which helps marketers develop strategic social media plans to achieve specific campaign objectives.”

The deal pushes Olson’s total revenue past $100 million --  with more than 70% of that revenue derived from digital and social-media work.

PulsePoint’s 26 employees bring Olson’s total to approximately 500 across its offices in Chicago, Minneapolis, New York, Toronto, San Francisco and now Austin and Los Angeles.

PulsePoint’s founding partners Jeff Hunt and Bob Feldman said, in a statement, Olson’s work for clients such as Target, General Mills, Best Buy, MillerCoors and Wrigley made it an ideal fit.

“We take our clients through the strategy, work through change management, and then hand-off the execution,” Hunt said. “Now with Olson, our clients can access a world-class offering in mobile, social engagement, technology integration, execution and 1to1, which is something no other potential partnership presented.”

New York-based mergers & acquisitions firm AdMedia Partners acted as exclusive financial advisor to PulsePoint Group in the transaction.