CINCINNATI — Procter & Gamble has elevated Craig Buchholz to the role of chief communications officer, combining its brand and corporate communications functions in the process.

Since joining P&G in 2014, Buchholz has overseen company communications as VP, while brand comms was led by Kelly Vanasse, VP of communications for P&G's global business units. Buchholz will also lead global healthcare communications.

Buchholz is moving into a role that P&G hasn't had since Chris Hassall retired in 2012.

The change also is part of a larger restructuring in conjunction with consolidating the brand and corporate comms teams, which includes moving leaders into newly created roles. 

Damon Jones has been named VP of global communications after previously serving as director of global company communications. He will also will also lead global family care & P&G ventures communications.

Vanasse, meantime, will become VP of communications, global beauty global beauty and grooming, scientific communications and global influencer brand building capability as part of the larger reorganization of communications.

Nadia Viva, who has been director of communications, becomes VP of communications, global baby & feminine care and global fabric & home care.

“P&G is continually transforming itself, because we operate in a world of mass disruption. We realize that the best way to deal with disruption is to lead it, which is why we are reinventing brand building, and communications has a big part to play,” chief brand officer Marc Pritchard told staff in announcing the changes.

“These changes will enable us to leverage the best of brand and corporate communications work to better tell our story more seamlessly in an environment that is increasingly fluid and dynamic. This is particularly important as we work to build trust in our brands and our company, manage crises and issues, and tell our citizenship story.