BOSTON – Pan Communications has launched a new measurement service PANoptic that combines analysis of quantitative and qualitative data against five criteria: outcomes, prominence, traction, influence and coverage.   

In addition to tracking and reporting these data points, the platform includes data-driven insights, observations and recommendations delivered to clients in real-time and can be adjusted to obtain maximum output. 

PAN has already begun implementing the measurement tool for its clients and is available in standard, advanced and premium levels.