Diana Marszalek 10 Aug 2022 // 6:22PM GMT
NEW YORK — AgriForce Growing Systems has awarded its global PR business to Peppercomm.
Peppercomm won the business following a competitive review. AgriForce, which offers consulting and growing solutions, previously worked with AHA Creative Strategies.
As the ag tech company’s global PR agency of record, Peppercomm is charged with helping AgriForce build global brand awareness through strategic counsel, messaging development, thought leadership, earned media and social media, and digital advertising.
The new business comes roughly four months after Ruder Finn acquired Peppercomm, a change communications-focused firm established by Steve Cody in 1995. Peppercomm’s other clients in agriculture/food production include Wilbur-Ellis and the Dole Sunshine Company.
“AgriForce is excited to partner with Peppercomm as our agency of record,” shared Mauro Pennella, president of AgriForce Brands and CMO of AgriForce Growing Systems. “Peppercomm has strong experience across agriculture, ag tech, and consumer brands, including public companies with multinational operations. We are confident that their tight-knit and senior team, with existing industry and media relationships, can bring to life the vision and purpose of AgriForce in the months ahead.”