ST. LOUIS — Sports education platform Versus has tapped Praytell for public relations support.

Praytell will help launch the product this spring. The firm will continue to work on driving awareness of the brand, particularly with aspiring athletes, through the end of the year.

Praytell won the business through a partnership with Dawn, a collective of independent agencies that VS named its marketing services agency of record.
The collective will provide strategic planning, media and analytics, peer-to-peer marketing, social media and digital marketing, in addition to public relations services. Other participating agencies are Crossmedia, PeopleFirst, Bleacher Report and Definition 6.
VS provides interactive content featuring pro athletes, enabling users to take courses, build skills and ask questions. The product is backed by St. Louis Cardinals manager Oliver Marmol.