SINGAPORE — Precious Communications has expanded its senior leadership team, bolstering its capabilities in startups, content and creative.
Media relations and strategic comms expert Daniel Tan has joined the firm as an associate director focused on Precious Sparks, the agency’s practice dedicated to helping startups.
Tan’s responsibilities include corporate communications, financial communications and integrated communications plans while supporting other practices as well. His experience includes serving as a regional publicist for the UFC.
John Paul Palileo has been named Precious’ creative director. He has spent a decade working for advertising and marketing agencies in Southeast Asia, leading creative initiatives for Unilever, WSG, Changi group, OCBC, FrankByOcbc, Chevrolet, FedEx and Visa among others.
Georg Ackermann is Precious’ new content lead, as which he heads the firm’s newly formed content marketing team. Most recently, Ackermann was a managing editor with KrASIA, covering the startup and tech ecosystem in Southeast Asia. He also worked for Dow Jones, where he produced newsletters and media alalysis reports for clients across industries.  
“With more brands trying to get their marketing, communications and content mix right across Southeast Asia, we’re seeing a greater need to tailor our approach and offerings and offer counsel beyond our core offerings,” said VP of growth and innovation Prayaank Gupta. “Our investment in hiring and developing talent enables us to not only better seize opportunities, but also provides us with more ways to delight our clients by deepening our collaborative efforts.”