Diana Marszalek 06 Sep 2023 // 5:21PM GMT
SINGAPORE — PR talent consultancy Prospect is accepting applications for its annual mentoring program, which connects industry leaders with more junior PR practitioners from Singapore, Hong Kong, mainland China and the UK.
The program, which will run from November through April 2024, is designed to offer some of the professional training and community building that took a hit during Covid and still lags in various ways. The initiative is for communicators with at least two years in the business.
Switching sectors, finding new job opportunities and improving problem solving skills were among the topic participants addressed last year. In addition, about 94% of last year’s mentees said they planned to stay in touch with their mentors after the program’s conclusion, Prospect said.
Participants are encouraged to meet once a month over the six-month course of the program. Participation is free.
Applications will be accepted until Sept. 22 on Prospect’s website.
“Many candidates I have spoken with recently are experiencing employment uncertainty, burn- out and declining motivation,” said Emma Dale, a Prospect co-founder and managing director of Asia. “The Prospect Mentoring Scheme is an invaluable opportunity for practitioners to expand their professional networks, learn from industry leaders and reignite their passion for PR and communications.”