LONDON — PRovoke's EMEA Summit on June 30 will feature an examination of the new Blueprint racial diversity plan, which benchmarks PR firms against their progress on 23 commitments.

The session takes place at 10.15am on 30 June and features BME PR Pros founder Elizabeth Bananuka, who launched The Blueprint earlier today. Also taking part are the three agencies that have so far been certified under the plan, in the shape of Manifest brand strategy director Julian Obubo, Blurred CEO Nik Govier and InFusion Comms MD Sara Hawthorn. It will be moderated by Provoke editor-in-chief Arun Sudhaman.

Manifest is the first to secure Blueprint status, while Blurred and Leeds-based tech agency InFusion Comms are the first to be awarded Blueprint Ally status. 

At a time when systemic racism is finally being openly acknowledged and addressed, the panel explores how PR firms can turn talk into concrete actions and accountability that truly advance racial equity in the business. 

To achieve the standard, agencies sign up to 23 commitments – from recruitment to working culture – aimed at promoting ethnic diversity from work experience to board level, with their applications marked by an independent panel. Agencies must secure more than 70 points to secure Blueprint Ally status and 101 to secure Blueprint status. The mark must be renewed every two years and can be removed if organisations are considered to be in breach of its terms.

The Summit, which is free to attend, takes place ahead of the EMEA SABRE Awards on the afternoon of June 30. You can register here.