NEW YORK — Amazon Ads has hired SourceCode Communications for PR support following a crowded competitive pitch, PRovoke Media has learned.

Individuals familiar with the review said SourceCode was one of more than 10 agencies vying for the business in a process that started in January.

The agency is responsible for the full range of PR services for the Amazon ad platform — strategic counsel, media relations and event management among them, sources said. The business is estimated to worth a number in the high six figures.

Neither Amazon nor SourceCode responded to request for comment.

Amazon Ads offers a range of self-service ad solutions for Amazon sellers of all sizes. Display and video ads and sponsored products are among the options.