ATLANTA — Silicon Valley veteran Jennifer Bowcock has joined software company RealPage to lead communications and creative.

In the new senior VP role, Bowcock will oversee the full gamut of communications including PR, employee and product comms, video and digital experiences, social media and creative for RealPage, which makes property management software. She will also be responsible for RealPage’s corporate citizenship initiatives and philanthropic organization, RealPage Gives.

Bowcock brings more than 25 years of experience to the role. She most recently served as VP of communications for ChargePoint, which included leading global comms for the EV company. Earlier in her career, Bowcock spent five years leading global comms for Dolby Laboratories. She also held senior roles at Apple, where she managed the launches of the original iPhone and App Store.

Based in Richardson, Texas, RealPage is a global company whose property management software serves the multifamily, commercial, single family and vacation rental industries. The company has over 8,000 employees and serves over 24 million units worldwide from offices in North America, Europe and Asia.