SINGAPORE — Redhill has boosted its sustainability content capabilities with the acquisition of Singapore firm VS Story.

Founded in 2016, VS Story produces video, podcasts and other media that focus on social impact and sustainability solutions. The firm's clients have included such names as Essilor Luxottica, Danone, ABC Impact, Circulate Capital, PayPal, MAS Holdings, Winnow Solutions, and Linkedin.

"Redhill puts sustainability at the core of our business strategy, and we are delighted to have VS Story join our team," said Redhill CEO Jacob Puthenparambil. "The company has an outstanding track record of producing sustainability-led visionary impactful initiatives. I am confident that together we’re in a stronger position to help our clients develop creative communications strategies that deliver on their commitments to their stakeholders."

VS Story was one of the first Singapore companies to gain B corp certification. The 15-person agency is led by CEO Jacqui Hocking. "We are incredibly excited to work closely with Redhill to realise our joint passion for creating genuine systemic impact," she said. "Through our collaboration, we reaffirm our commitment towards making Singapore a global center for the circular economy, AgriTech, and sustainable finance."

The deal comes after the recent appointment of Marta Bigio as Redhill's senior director of sustainability. It also marks the agency’s second acquisition, following the purchase of Hong Kong's Creative Consulting Group in early 2022.