SINGAPORE — Rolls-Royce has selected Text100 to handle communications across Southeast Asia, replacing incumbent firm Weber Shandwick.

The decision follows a competitive review and comes after Rolls-Royce also replaced Weber Shandwick as its PR firm in India recently.  

Text100 will work with the power and propulsion systems tech company to communicate its innovation and digital capabilities across the region. The agency's program is anchored in creative storytelling, and will aim to utilize a multi-channel approach to reach Rolls-Royce's key audiences through content marketing, public relations and social media. 

“Rolls-Royce has identified Singapore as one of our five global hubs and this is demonstrated by the expansive footprint we have in Singapore and Southeast Asia," said Rolls-Royce Asia-Pacific communications director Erin Atan. "As a leading player in powering digital innovation in manufacturing and the industries we participate in, we have a strong focus on knowledge and skills transfer across the region.

"To take our communications to the next level, we needed an agency partner that understands great B2B storytelling, has expert multi-channel editorial skills and can give strong consultancy across owned, earned and paid media channels. The Text100 Singapore team demonstrated its ability to deliver the strategic, creative and measurable campaigns that will tell our stories in a really engaging and impactful way."