HONG KONG — Sandpiper Communications has hired Natalie Siu to the role of Hong Kong general manager, filling the vacancy left by the departure of James Hill.

Siu joins from FTI Consulting, where she was senior director, after previous roles with Kreab, AIA and Edelman. The corporate specialist will work with Sandpiper CEO Emma Smith and COO/Southeast Asia GM Kelly Johnston to shape the firm's expansion across Asia-Pacific.

“Nuanced advisory around reputation has never been more important, be it for Greater China-based businesses or global companies looking to expand in Asia," said Smith."Natalie’s deep knowledge of the Greater China market and her international outlook, makes her ideally placed to advise our clients on strategies to inform audiences, create conversations and shape debates in our turbulent times."

Siu joins Sandpiper one year after the firm's MBO from MHP. The firm currently counts 28 staffers across offices in Hong Kong, Singapore, Shanghai and Sydney.

"As stakeholder expectations evolve, the landscape for corporate reputation management in Asia is changing and Sandpiper is well positioned to meet these future needs," added Siu. "I look forward to working with our teams in Hong Kong and across Asia Pacific, bringing the best possible advice and service to help our clients navigate the complex communication challenges they face."