BEIJING—Sanjay Nair has been appointed as chief operating officer of Edelman China, a newly created role. Sanjay will report to Steven Cao, chief executive officer of the Daniel J Edelman China group and will directly oversee all vertical practices including consumer, corporate, healthcare and technology for Edelman China.

The appointment builds on Nair’s role as head of the technology practice for Edelman Asia Pacific managing more than 100 communications professionals across 11 markets, and providing strategic counsel to clients such as HP, Microsoft and Samsung. He will continue to be based in Shanghai.

In his 17-year PR career, Nair has worked in India, Singapore and China providing counsel across a broad range of integrated marketing disciplines. Prior to his nine years with Edelman, Sanjay served as senior director at Text 100 India, where he led a team responsible for providing strategic counsel to clients including Microsoft, SAP, American Express, Amadeus, BCG and NASSCOM.