SAN FRANCISCO — Scott Monty, best known for his social media work at the Ford Motor Company, has parted ways with Shift Communications less than one year after he re-entered the agency world.

According to his blog, Monty has launched his own consultancy — Scott Monty Strategies — with a two-pronged focus: consulting and speaking. The new firm's bow tie logo is intended to convey "a sense of quirky independence and of traditional experience at the same time. That is the exact blend of attributes that I possess - and, frankly, that is extremely rare."

Monty announced the move to Shift last year amid considerable fanfare. #MontyDecision made the rounds building anticipation and suspense prior to the announcement. When he joined Shift in July, it was as EVP of strategy to lead new business from Detroit — drawing upon contacts from his noted Ford tenure —and to advise clients at a high-level. 

Earlier this year, Shift debuted a one-day workshop "The Masters of New MarComms" led by Shift CEO/co-founder Todd Defren, Monty and its VP of marketing technologies Chris Penn. Shift is an $18m firm with offices now in Boston, New York, San Francisco and Austin.