WASHINGTON — The Embassy of Singapore has launched a search for a PR agency to help promote a favorable image of the Southeast Asian country in the US.

According to the embassy’s tender, the overarching goal is to drive relationships with key stakeholders including the US government, Congress, the media, thought leaders and academics.

The remit includes media engagement, social media and public diplomacy programs “with the aim of raising awareness of Singapore as a longstanding and strategic partner of the US across a range of political, economic, defense and people-to-people ties.”

Washington’s Fratelli Group has been working with the Singapore Embassy since 2018.

Under the current plan, whichever agency is awarded the business will be contracted to work with Singapore for two years, from March 2021 to February 2023. There will, however, be an option to extend the deal for an additional year.