BOSTON — Customer conversations platform Smart Communications has picked Red Lorry Yellow Lorry to handle PR in the US, UK and DACH region.

The tech company hired RLYL as its PR agency of record in those regions following a competitive review. There was no incumbent firm.

RLYL’s program will focus on elevating Smart’s experts as thought leaders, with an emphasis on challenges and opportunities that come with customer communications and data collection.

The agency also plans to amplify Smart Communications’ position as a leading customer communications platform for highly regulated industries and verticals. The platform manages customer conversations in the financial services, healthcare and insurance sectors.

The account will be led from the RLYL’s Boston office with support in Austin, Texas; London; and Berlin.

“The customer communications space is at a crucial stage, with increasing consumer pressure driving business decisions,” said Smart Communications VP of marketing and communications Stephanie Clarke. “We partnered with the lorries because of their proven ability to elevate leading tech companies with smart, integrated communications strategies. The lorries’ deep understanding of the markets we operate in, the problems we solve and the challenges our customers face puts us in a perfect position to bolster our market position as the leading cloud-based platform for customer communications.”