Diana Marszalek 29 Sep 2020 // 12:00PM GMT
HOUSTON — Medical tech company Soliton has hired Lippe Taylor to handle communications surrounding the 2021 launch of its tattoo removal device.
Soliton named Lippe Taylor its public relations and customer engagement agency following a competitive pitch. There was no incumbent agency.
Lippe Taylor is charged with driving awareness of Soliton’s RAP (Rapid Acoustic Pulse) device, which uses acoustic wave technology to remove tattoos faster and cheaper than traditional laser removal does. Soliton is testing other uses for the device such as targeting cellulite.
"Lippe Taylor Group has a deep understanding of the aesthetics industry and will be important in supporting our efforts to create brand loyalty with both our practitioners and future tattoo removal and cellulite reduction patients (should we receive clearance from the FDA for cellulite)” said founder, president and CEO Christopher Capelli. “We look forward to working closely with Lippe Taylor Group and welcome them to the Soliton family.”
Soliton’s hiring of Lippe Taylor comes as the company prepares for the device’s launch in the first half of 2021, which was delayed from this year due to Covid-19. Last week, Soliton announced the appointment of Greater Than One Group as its integrated marketing agency.