NEW YORK — SourceCode Communications has launched a subsidiary, called WeRaise PR, designed specifically to employ moms who would otherwise leave the industry.

WeRaise PR will be run by managing director Moon Vitiello, who joins after spending the last six years serving as partner/co-founder of Carve Communications. Earlier in her career, Vitiello held positions at Max Borges Agency, KMR Communications and RLM PR.

The full-service agency will operate under a model that gives moms (as well as other caregivers) flexibility to take care of their families, but with guarantees and benefits that don’t come with freelance work.

Clients, in turn, get access to high-level, hands-on PR professionals at a lesser cost than they would at traditional agencies, as long as they are willing to be flexible when it comes to working around non-traditional hours and the like.

“We have an opportunity to work with great companies that may not have the financial access to top shelf talent and services. Clients are also demanding diversity on their teams, and they’ve become much more sophisticated about it. You can’t be competitive in 2021 if you are leaving 50% of your best talent at the door,” Vitiello said.

Staff have four different employment options to choose from: working less than 15 flexible hours per week; working 15-25 flexible hours a week with a childcare stipend; working 25-35 hours a week with benefits including paid time off and health insurance; and full-time work, which comes with unlimited PTO and 401k benefits among others.

The firm also offers six months of paid parental leave.

WeRaise PR is launching with two contractors in addition to Vitiello and two clients — language learning platform Memrise and beauty company Billion Dollar Brows.

“We’re leveraging this exceptional group that is on the sidelines because they haven’t found the place that allows them to balance things effectively,” said SourceCode co-founder and managing partner Greg Mondshein. “This shows the industry that there is another way of doing this.”