Rising stars from KitchenAid and General Motors will discuss innovation in their own words, share the trends they’re watching, and make predictions for these rapidly-changing times at PRovoke North America Public Relations Summit, which will take place virtually on February 24.

The virtual event—our 8th North America PR summit — will coalesce around the theme Reset and feature a half-day of content that explores the pressing communications issues that have emerged as we navigate the aftermath of 2020. The action-packed event will be followed by the Innovation SABRE Awards — North America 2021 online gala.

The session, "Fresh Perspectives on Influence and Innovation," features Sophia Costabal, senior manager of brand experience & advocacy, at KitchenAid Small Appliances and Iman Jefferson, East Region communications lead at Buick, GMC and Cadillac/General Motors. The session explore how the events of the last 12 months are still very much with us — and will continue to define an entire generation. The seismic shifts that have reformulated the fabric of our culture and society will impact our leaders’ approach to influence — and innovation — for years to come.

The panel of rising stars will discuss innovation in their own words, speak to the comms and social tech trends they’re watching, share their predictions for the next few years and more. Tom Pompei,  SVP of digital and innovation at MSL US, will moderate the discussion following an introduction by MSL US CEO Diana Littman. The full agenda for the day can be seen here.

Book your tickets for the complimentary Summit to reserve your spot. Tickets for the Innovation SABRE Awards — North America are also available for purchase online.