MIAMI — Stanton Communications and Argentina’s Minerba Corporate Communications have launched a new agency to serve clients across the Americas.

The new Miami-based firm, called Melius Communications, was created “in response to a need for a more culturally sensitive way of communicating across borders and throughout the region, one that takes into account a blend of business, linguistic and cultural considerations within individual nations of the continent,” the agency said in announcing its launch.

Melius will serve clients in North, Central and South America “with an enhanced emphasis on positioning of organizations, companies and brands, cross cultural, internal and crisis communication,” it said.

Peter Stanton and Patricia Santa-Marina, founders of Stanton and Minerba respectively, serve as Melius founding partners. Lori Russo, Marcia Mendez-Knaudt, and Emily Wenstrom will serve as managing partners. 

Melius’ roots date to 2019, when Stanton and Santa-Marina started discussing creating an alliance serving clients across borders. Melius is equally owned by Stanton and Santa-Marina, whose legacy agencies will continue to serve existing clients who don’t need cross-border capabilities.

In addition to its Miami headquarters, Melius with operate from Stanton and Minerba offices in New York, Washington, Buenos Aires, México DF, Montevideo, Asunción del Paraguay, Santiago de Chile, Lima and Santa Cruz de la Sierra.