DEARBORN, MI — Ford Motor Company has named eBay chief marketing officer Suzy Deering as its new head of global marketing.

Deering will join Ford on January 4 after five years at the e-commerce platform. As global CMO, she will be Ford's global leader for modernizing marketing, driving brand strategy and best practices, and developing marketing talent.

Additionally, she will run all marketing operations in North America – which accounts for more than 70% of Ford’s automotive revenue – including customer intelligence and product and consumer marketing.

Deering will succeed Joy Falotico, who currently oversees marketing in addition to serving as president of the Lincoln Motor Company. She is giving up marketing responsibilities to focus solely on growing Ford’s luxury auto brand.

At eBay, as worldwide and North America CMO Deering is credited with helping revive the global e-commerce company’s brand, leading to a sharp increase in revenue over the past two years. Earlier, she was CEO of Moxie, a technology-led marketing agency, and spent 13 years at Verizon Wireless, the last two as executive director of media, engagements and integrations.

“We’re putting more decision-making in the hands of our people who are closest to customers,” said Kumar Galhotra, president of Ford Americas and International Markets Group, to whom Deering will report. “That makes marketing more important than ever and Suzy’s world-class background will be vital to modernizing our approach, dialing up our understanding of customer ambitions and redefining our brands to help us grow.”