BOSTON — Nomoko, which makes digital twin solutions for the real estate industry, has hired Red Lorry Yellow Lorry as its PR agency of record.

RLYL will work with the Swiss startup on media and influencer relations campaigns, as well as strategic initiative to drive awareness of Nomoko’s work with drone technology with a greater population.  There was no incumbent firm.

RLYL’s Boston and Austin offices will handle the account work, with the goal of introducing digital twin technology to urban and city planners, architects, real estate players, landscape designers, industrial firms and companies operating in the gaming and VR space. The agency will also assist Nomoko with news, events and customer and partner stories.

“This is the second time I have engaged the lorries — first in France and now the North American team,” said Nikoleta Guetcheva, Nomoko’s head of sales and marketing. “The lorries’ proven success of driving media results across all global regions is something I know I can depend on. And they’ve certainly hit the ground running! Their smart media strategy secured an interview with a tier one outlet in just our first few weeks working together — enabling us to introduce Nomoko’s digital twin capabilities to the U.S. press.”