NEW YORK — Having sharpened its focus on purpose-driven work, Taylor is repositioning itself as “Shapers of Possibility.”

The new positioning of Taylor, founded roughly 40 years ago as a PR firm, comes on the heels of building out the firm’s integrated strategy, creative and production services. Taylor has added strategists, data analysts, copywriters, art directors, designers, and production specialists to its team, while maintaining its deep expertise in PR, the company said.

The expansion has led to relationships with new clients, Taylor said, including AIG, Red Bull and World Athletic, and strengthening decades-long relationships with companies like Diageo, Capital One and P&G.

Taylor also has a long history supporting educational and other opportunities for underrepresented communities, working with organizations including the United Negro College Fund.

“This is a new chapter in a story that spans 40 years,” said president Maeve Hagen. “In the last 20 years alone, Taylor has been on a remarkable journey defined by two distinct transformations, the first of which was heralded in the landmark Harvard case study, ‘Transformation at Taylor.’ Now, it’s time to come together to shape our possibilities for the future, with our individual and collective purpose as the guide.”