LONDON--Text 100 has been appointed to represent global tech company Emerson Network Power on a retainer basis in the UK, France and Spain.

The Text 100 team, led by senior account director Susie Collins, will manage the UK-based hub, leading local agencies Maisberger in Germany, and Pragmatika in Italy.

Emerson Network Power provides solutions in such areas as  power and precision cooling systems, embedded computing and power, integrated racks and enclosures, power switching and controls, infrastructure management, and connectivity.

“For businesses around the world, the Emerson brand stands for the ability to get big things done, through global engineering, technology, industry expertise and customer focus," said Text 100 UK MD Dan Baxter.

"We have been appointed to create and communicate a unified Emerson Network Power message across all of its business units in Europe and to develop thought leadership platforms to position them as leaders within the data centre and telecommunications industries.”