Holmes Report 16 Dec 2015 // 3:19PM GMT

The Innovation + Insights (In2) SABRE Awards celebrates the rise of content, digital engagement and analytics as it applies to communications and PR. This year's awards in North America were judged by industry experts from companies, including Salesforce, Xero, RedPoint Ventures, Intel, among many others.
The judges read through hundreds of entries to decide upon these finalists and winners. The winners will be unveiled at the awards dinner, taking place at the Park Central San Francisco on the evening of February 16.
The dinner will come at the culmination of the action-packed Innovation Summit that will bring together experts in data and analytics, brand storytelling and content creation.
Buy your tickets to the Innovation Summit & In2 SABRE Awards here.
EXPERIENTIAL MARKETING
LIVE EVENTS
Blue Moon's Artfully Crafted Anniversary
Blue Moon Brewing Company with Olson Engage
Fitbit IPO
Fitbit
H&R Block Takes the Sticker Shock Out of the ACA
H&R Block with Ketchum
Krylon 127 Yard Sale
Krylon with DeVries
Let's Laugh About Sex
We-Vibe with M Booth
DIGITAL PROMOS AND ACTIVATIONS
#WatchingPaintDry
Glidden Paint with Racepoint
The Glenlivet Single Cask: Squadron 70
Glenlivet with Hill+Knowlton Strategies
Helping GODIVA Win Valentine’s Day with a Male-Focused Playbook
GODIVA with M Booth
Hunger Free Summer Tell-A-Thon
ConAgra Foods with Ketchum
McDonald’s Brings Back Hamburglar
McDonald's USA with Golin
SPONSORSHIPS
Allstate March Mayhem
Allstate Insurance with Taylor
Krylon 127 Yard Sale
Krylon with DeVries Global
Let's Laugh About Sex
We-Vibe with M Booth
Maytag Hits a Home Run with Major League Baseball
Maytag with Ketchum
Putting Spirited Creativity on Tap for Sales + Charity with Negroni Week
Campari with M Booth
TRADE SHOWS AND AWARDS*
Winner: Labeled a Success: Avery Dennison Virtual Trade Show Makes Big Impact
Avery Dennison Label and Packaging Materials with Fahlgren Mortine
EARNED MEDIA
PRINT/DIGITAL MEDIA
Introducing 210 Colors to Elevate One Brand
Pantone with Kwittken
Flu + You
Sanofi Pasteur and National Council on Aging with W2O Group
Marshawn Lynch Answers the Call of Duty
Activision with PMK*BNC
The Teddy Bear Campaign: Powering Comfort for Military Kids
Duracell with Citizen Relations
USAToday.com Feature Delivers Big for Online Grocer
Peapod with 360PR
BROADCAST MEDIA (EARNED)
Air Wick Shows How Home is In the Air
Air Wick with Lippe Taylor
Big G; Big Changes; Big Results
General Mills with Ketchum
DQ Cupid Cake
Dairy Queen with Crossroads
Expedia, Airplane Etiquette Study
Expedia with HL Group
Pin a Meal. Give a Meal: Turning a Mission into a Movement to Help Fight Hunger
Land O'Lakes with Exponent
NON-JOURNALIST INFLUENCERS + COMMUNITIES
Flu + You
Sanofi Pasteur and National Council on Aging with W2O Group
HP Matter: The Idea Economy
HP with Interfuse Communications
"Look, Mom…It's #PrettyGreat Travel Hacks"
Hilton Worldwide with Ketchum
Straight Outta Compton: The NWA Story
Universal Pictures with H+M Communications
The MillerCoors Tasting Room
MillerCoors with Olson Engage
CREATION OF PERSUASIVE CONTENT
Beyond the Driving Test
Michelin with Ketchum
Dignity Health Turns a Sponsorship into a Kindness Movement
Dignity Health with Allison+Partners
Guns With History
States United To Prevent Gun Violence with Grey New York
Strayer Success Project
Strayer University with Ogilvy Public Relations
Subaru Drives Home the Shocking Need for Pet Safety
Subaru with MWW
CONTENT CREATION FOR MEDIA SITES
Marshawn Lynch's Press Conference
Skittles with Olson Engage
Oscar Mayer's FRIQ
Oscar Mayer with Olson Engage
Strayer Success Project
Strayer University with Ogilvy Public Relations
Terminix Exterminates Pop Culture
Terminix with Olson Engage
Trulia Scares Up Halloween Buzz
Trulia with Olson Engage
SPONSORED AND PAID MEDIA
SPONSORED CONTENT/NATIVE ADVERTISING
City of Fremont Embraces Tenets of Journalism in Telling Its Story
City of Fremont with The Hoffman Agency
The Idea Economy
HP with Interfuse Communications
Pirate’s Booty Sets Sail on “The Rachael Ray Show”
Pirate's Booty with Havas PR
INFLUENCER ENDORSEMENTS AND PRODUCT PLACEMENT
Bratz Rock Celebrity Emmy Night Fashions
Bratz with Konnect Public Relations
Easy Cheese Ultimate Challenge
Mondelez International with Hunter Public Relations
Finding the "Joy" in Band-Aid Brand and First Aid Kits
Band-Aid with RF Binder
Marshawn Lynch Answers The Call of Duty
Activision with PMK*BNC
Marshawn Lynch's Press Conference
Skittles with Olson Engage
MEDIA PARTNERSHIP*
Winner: Welcome to Co.llaborate Detroit
Microsoft with Cohn & Wolfe
SOCIAL GOOD + PUBLIC SERVICE
Beyond the Driving Test
Michelin with Ketchum
Brain Health Registry
Brain Health Registry with LCI
Flu + You
Sanofi Pasteur and National Council on Aging with W2O Group
Hunger Free Summer Tell-A-Thon
ConAgra Foods with Ketchum
The Healthy Mouth Movement
Aspen Dental with Ketchum
ONLINE ADVERTISING*
We Connect the World
Airlines for America with Subject Matter
SOCIAL MEDIA AND COMMUNIITY MANAGEMENT
BEST USE OF FACEBOOK
#ModernIT Social Campaign
BMC Software with Eastwick
Allstate's Ride for Awareness
Allstate with Taylor
Blue Moon's Artfully Crafted Anniversary
Blue Moon with Olson Engage
Cardinal Health Empowers Nurses through Rnspire
Cardinal Health with Fahlgren Mortine
Walkers Shortbread Gets Sweet on Facebook
Walkers Shortbread with 360PR
BEST USE OF TWITTER
#DanceBreak
Degree Women with Weber Shandwick
Head & Shoulders Connects with Consumers in Real-Time on Twitter
Procter & Gamble with Marina Maher Communications
Our Food. Your Questions.
McDonald's with Golin
Patrón Tequila - #SimplyPerfect Social
Patrón Tequila with Golin
Volvo Interception
Volvo with Grey Activation & PR, WE Communications and Mindshare
BEST USE OF LINKEDIN*
Winner: From Scratching the Surface to Setting the Standard
ZixCorp with The Hoffman Agency
BEST USE OF TUMBLR, VINE, PINTEREST, SNAPCHAT OR INSTAGRAM
Brooks #thankyourunning Ignites a Global Gratitude Movement
Brooks Running with M Booth
Hack in Black
Activision with Edelman
Reaching Moms in a Fun and Creative Way
Kimberly Clark with Ogilvy Public Relations
Rinse. Recycle. Reimagine.
Unilever with Weber Shandwick
Using the Instagram Grid to Inspire, Educate and Invite Exploration
Land O'Lakes with Exponent
BEST USE OF BLOGGING
#FrenchsSweetAndSpicy IRM Campaign
French's Food Company with MSLGROUP
Constructing the Skanska USA Blog
Skanska USA with InkHouse
Endicia Blog Proves If You Tell the "Right" Stories, Readers Will Come
Endicia with The Hoffman Agency
The Richmond Standard: A Community-Driven News Source in Richmond, Calif.
Chevron with Singer Associates
Wendy's Salads: Seeing is Believing
Wendy's with Ketchum
SOCIAL MEDIA COLLECTIVE
#GivingTuesday
92nd Street Y and the United Nations Foundation with Havas PR North America
Always #LikeAGirl, Unstoppable
Always with MSLGROUP
Helping GODIVA Win Valentine’s Day with a Male-Focused Playbook
GODIVA with M Booth
IEEE: Building an Internet of Engineers
IEEE with Finn Partners
Terminix Exterminates Pop Culture
Termix with Olson Engage
CROWD-SOURCING, CO-CREATING
#thankyourunning Ignites a Global Gratitude Movement
Brooks Running with M Booth
Goodness Circle Ambassador Program
Tom's of Maine with Cohn & Wolfe
Logitech PX57
Logitech with Praytell
Ready. Raise. Rise. Empowering People to Support Cancer Research
Bristol-Myers Squibb with Ogilvy Public Relations
Wendy's Baconator: Pure Beef. Real Bacon.
Wendy's with Ketchum
REAL-TIME ENGAGEMENT
Debuting Optic White’s #BrilliantSmile & #BrilliantStyle on the CMA Awards 2014 Red Carpet
Colgate Optic White with Cohn & Wolfe
Growing the Pope’s Flock: How One Hashtag United The Church
United States Conference of Catholic Bishops with Golin
Hunger Free Summer Tell-A-Thon
ConAgra with Ketchum
Marshawn Lynch's Press Conference
Skittles with Olson Engage
Tear Jerker: Kleenex Care Hands ‘Parenthood’ Fans a Tissue for Final Episode
Kleenex Brand with Ketchum
GAMIFICATION
120 Ways NY is Wild
Wildlife Conservation Society with Edelman Digital
Citi Fitness Challenge
Citi with Ruder Finn
T Cells Attack
Genentech with Weber Shandwick
MEME*
Winner: Breaking Builds
Cloud Bees with PAN Communications
BRAND CONTENT AND CREATIVITY
BRANDED NARRATIVES
Evangelizing Invention: The General Electric Content Ecosystem
GE with Group SJR
Locally Crafted
Windstream with Kwittken
Netflix: It's OK to Spoil
Netflix with MSLGROUP
Tabasco Brand Video Series
McIlhenny Company with Hunter Public Relations
Wishes for Baby
Fisher Price with Weber Shandwick
BRAND DIGITAL PLATFORMS — TECHNICAL
Dell's Annual Report to Customers
Dell with PPR Worldwide
Dignity Health Turns a Sponsorship into a Kindness Movement
Dignity Health with Allison+Partners
KAYAK 2015 Travel Hacker Guide
KAYAK with Text100
Toyota "Share the Journey"
Toyota with Golin
What is Brain Health?
HHS Administration for Community Living with Ogilvy Public Relations
ILLUSTRATIONS AND PHOTOGRAPHY
Canon Bring It In
Canon USA with GREY Global Group
Goodbye Recipes, Hello Content
Reynolds with Olson Engage
Oscar Mayer's Hot Durkey
Oscar Mayer with Olson Engage
Pudding Gets its Close Up on Instagram
Kozy Shack with Exponent
Samsung Forces of Fashion LookBook
Samsung with DeVries Global
DIGITAL VIDEO
Beyond the Driving Test
Michelin with Ketchum
Marshawn Lynch's Press Conference
Skittles with Olson Engage
Stuff Business People Say
Avaya with FleishmanHillard
Trulia Scares Up Halloween Buzz
Trulia with Olson Engage
Welcome to Co.llaborate Detroit
Microsoft Devices with Cohn & Wolfe
ANIMATION VIDEO*
Winner: Reaching Moms in a Fun and Creative Way
Kimberly Clark with Ogilvy Public Relations
Runner up: Let's Talk Cost
Blue Cross and Blue Shield of North Carolina with Capstrat
IDENTITY/BRANDING
Blue Moon's Artfully Crafted Anniversary
Blue Moon with Olson Engage
Oscar Mayer's FRIQ
Oscar Mayer with Olson Engage
Ribera y Rueda: Si What's Next
Ribera y Rueda Wines
Samsung Forces of Fashion LookBook
Samsung with DeVries Global
Shoo the Flu, Oakland
Shoo the Flu, Oakland with Racepoint Global
DIGITAL NEWSROOMS*
Winner: Genentech's Newsroom Raises Bar at ASCO, Again
Genentech with Weber Shandwick and FleishmanHilllard
ANALYTICS + INSIGHTS
SEO/CONTENT DISTRIBUTION
Connecting Content with KPIs
Mozilla with Ogilvy Public Relations
Endicia Strives To Defend Its Crown
Endicia with The Hoffman Agency
Exposure and Analytics
Print Syndicate and SHIFT Communications
HP Matter: The Idea Economy
HP with Interfuse Communications
HP Video Analysis
HP with Porter Novelli
USE OF SOCIAL MEDIA OR ANALYTICS FOR AUDIENCE INSIGHTS OR INFLUENCER TARGETING
Connecting Content to KPIs: Defining a Data-Driven Strategy
Mozilla Firefox with Ogilvy Public Relations
Nothing Can Be Perfect
Crystal Geyser - Tejava with W2O Group
Using Advanced Social Listening Techniques to Understand the Dandruff Conversation
Head & Shoulders (Proctor & Gamble) with Marina Maher Communications
ORIGINAL/COMMISSIONED RESEARCH FOR PR
BeCause It Matters”: A Global Conscientiousness Message
Havas PR Global Collective
Defining a Digital Leader
Elevating Bank of America’s Industry Leadership Through Exploration of Consumer Mobility Trends—Bank of America with Burson-Marsteller
Dell Commissions Global Scorecard to Empower Women Entrepreneurs
Dell with PPR Worldwide
It's OK to Spoil
Netflix with MSLGROUP
Snack on This: Research Delivers Big for Online Grocer
Peapod with 360PR
MARKETING TECHNOLOGY
Bayer CropScience Sonar Dashboard
Bayer CropScience with Porter Novelli
Burson Tools
Burson-Marsteller
The Content Capsule
NextWorks
FieldFacts: Software for the Accountability Economy
Racepoint Global
Socialgraphics: A Behavioral Approach to Audience Discovery and Analysis
W2O Group
MEASUREMENT, POST-CAMPAIGN ANALYSIS*
Winner: Connecting Content to KPIs: Defining a Data-Driven Strategy
Mozilla Firefox with Ogilvy Public Relations
AGENCY SPOTLIGHT
BEST AGENCY BLOG/EDITORIAL PLATFORM
Content Reigns: How SHIFT Communications Built Its Agency Blog to Be a Must-Read
SHIFT Communications
“The Gastronomical We: What Our Food Says About Our Culture”
Havas PR North America
March Communications Finds an Authentic Voice on a New Platform with Hacks and Flacks Podcast
March Communications
One Foot in the Future: Inklings Blog
InkHouse
Praytell Blog
Praytell
BEST LIVE EVENT — AGENCY
Winner: SXW2O Events
W2O Group
Runner up: Muse—Klick
BEST AGENCY WEBSITE*
Praytell
SPECIAL CAMPAIGNS
BEST USE OF INNOVATIVE CHANNELS-CORPORATE/B2B
#Trending: Raising the Bar
VMware with Lewis Pulse
Forging 'One' Johnson Controls
Johnson Controls with Ketchum
HP Matter: The Idea Economy
HP with Interfuse Communications
Lenovo ThinkPad P Series Launch
Lenovo with Capstrat
Missing the Mark
The Economist Group with Peppercomm
BEST USE OF INNOVATIVE CHANNELS-CONSUMER
Beyond the Driving Test
Michelin with Ketchum
Get Real: Rallying Around The Truth About Milk
Milk Processor Education Program with Weber Shandwick
H&R Block Takes the Sticker Shock Out of the ACA
H&R Block with Ketchum
Host Beautifully
Stella Artois and 3PM Agency (Weber Shandwick and PMK*BNC)
Marshawn Lynch's Press Conference
Skittles with Olson Engage
BEST USE OF INNOVATIVE CHANNELS-HEALTHCARE
Dignity Health Turns a Sponsorship into a Kindness Movement
Dignity Health with Allison+Partners
Merck for Mothers
Merck for Mothers with Marina Maher Communications
STEPS Forward
American Medical Association with Klick Health
Turbo & Scott Addresses Challenges for Teens/Young Adults
Novartis with Ruder Finn
Voices of Meningitis
Sanofi Pasteur with Biosector 2
BEST USE OF INNOVATIVE CHANNELS-FINANCIAL SERVICES*
Winner: John Hancock with Vitality Launch
John Hancock with Weber Shandwick
BEST USE OF INNOVATIVE CHANNELS-NONPROFIT
100 LIVES
100 Lives with Edelman
A Global Collaboration Wins the Day for Climate Science
United Nations Foundation with Havas PR
African American Community to Step Up and Save Lives
Be The Match with PadillaCRT
Inside the Newsroom
PRSA
Lights… Camera… Inclusion!
Special Olympics International with Burson-Marsteller
BEST USE OF INNOVATIVE CHANNELS-GOVERNMENT/PUBLIC AFFAIRS
City of Fremont Embraces Tenets of Journalism
City of Fremont with The Hoffman Agency
Coalition for Medicare Choices
America's Health Insurance Plans (AHIP) with Purple Strategies
From Tragedy to Transformation
City of San Bruno with Singer Associates
Campaign to Defeat the Proposed Golden State Warriors’ Arena in Mission Bay
Mission Bay Alliance with Singer Associates
What is Brain Health?
HHS Administration for Community Living with Ogilvy Public Relations
BEST USE OF INNOVATIVE CHANNELS-TECHNOLOGY
Launching from Stealth in an Overcrowded Industry
Hedvig with Bhava Communications
Samsung Forces of Fashion Program
Samsung with DeVries Global
Skype Translator: Breaking Down Barriers One Language At a Time
Microsoft with WE
Stuff Business People Say
Avaya with FleishmanHillard
Tapping Global Brainpower to Design Better Appliances
GE Appliances' FirstBuild with M Booth
BEST USE OF INNOVATIVE CHANNELS-INTERNAL COMMUNICATIONS
Exelon Communications Assessment
Exelon with Reputation Partners
Forging “One” Johnson Controls
Johnson Controls with Ketchum
Long Live Life Awards
Novartis with Ruder Finn
BEST USE OF INNOVATIVE CHANNELS-LEAN MARKETING
African American Community to Step Up and Save Lives
Be The Match with PadillaCRT
City of Fremont Embraces Tenets of Journalism
City of Fremont with The Hoffman Agency
Introducing the Nautilus Fitness IQ Survey
Nautilus with The Hoffman Agency
BEST USE OF INNOVATIVE CHANNELS-MICROMARKETING*
Winner: Belize Joins Tinder
Belize Tourism Board with Olson Engage
NEW TO MARKET
NEW COMPANY TO MARKET
Fitbit IPO
Fitbit
The L16: Bringing New Light to Photography
Light with Inner Circle Labs
Tapping Global Brainpower to Design Better Appliances
GE Appliances' FirstBuild with M Booth
NEW PRODUCT
Best Buy Launches Wedding Registry
Best Buy with WCG
Crafted
Häagen Dazs with Interfuse/Ketchum Sports & Entertainment
Find Your SOLS
SOLS with SHIFT Communications
The L16: Bringing New Light to Photography
Light with Inner Circle Labs
“Swimming In Ink”
Epson America with Walt & Company and Burson-Marsteller
INNOVATION EXCELLENCE
MOST INNOVATIVE AGENCY INITIATIVE
Day One at One
Kwittken
The Golin Unternship
Golin
H+K Promotes Work/Life Blend
Hill+Knowlton Strategies
Radiator
Praytell
Rebranded Eastwick
Eastwick
MOST INNOVATIVE BRAND/AGENCY COLLABORATION
Better Together: Unconventional Idea Drives Exponential Exposure
athenahealth with ReviveHealth
Head & Shoulders Connects with Consumers in Real-Time on Twitter
Head & Shoulders (Procter & Gamble) with Marina Maher Communications
The Most Beautiful Harvest
Ocean Spray Cranberries with Weber Shandwick
Putting Spirited Creativity on Tap for Sales + Charity with Negroni Week
Campiri with M Booth
The winners from each category automatically become candidates for Best in Show, presented at the awards dinner on February 16.
*There were a few instances in which — either because of the quality or volume of entries — the judges opted to award only one winner rather than finalists.