Diana Marszalek 02 Oct 2017 // 11:39PM GMT
NEW YORK — On the heels of its recent merger with Put Together Media, Hudson Cutler has been hired by ERA Real Estate to be its agency of record.
Hudson Cutler is charged with improving ERA’s communications with brokers, agents and customers so they better understand the organization’s value proposition, according to Hudson Cutler. ERA has more than affiliated 37,000 brokers in 33 countries.
Hudson Cutler & Co. — its newly expanded name following the merger — will provide the breadth of services -- communications strategy, brand narrative, executive thought leadership, content development, executive speechwriting and influencer and media relations services.
The tech-driven agency’s announcement comes roughly two weeks since it merged with Put Together Media, a social, content and creative production agency run by Shawn Amos.
In addition to boosting Hudson Cutler’s offerings in those areas, the merger also added digital talent and a Los Angeles base. Amos — who led FleishmanHillard's content division until 2016 — joins Robert Dowling (who was also formerly at Fleishman) and David Herrick as a partner in Hudson Cutler.