Diana Marszalek 20 Jun 2023 // 6:51PM GMT
CANNES — In a competition dominated by ad agencies, three PR firms — Weber Shandwick, Citizens Relations and Edelman — snapped up Cannes Lions during the first round of festival of creativity awards.
Citizen’s Cheetle in Cheadle campaign for Cheetos won two Lions for its 17-foot monument to Cheetle (the orange dust Cheetos leaves on your fingers) in the Canadian town of Cheadle.
The campaign won a silver Lion in the outdoor category for outdoor displays. It also picked up a bronze Lion in the outdoor category for special build.
Weber Shandwick, meantime, won three Lions, thanks to work from Prime Weber Shandwick in Sweden and Weber’s Paris shop.
The latter’s Turnstile Turbines campaign for wind energy company Iberdrola, which was based on turning turnstiles into prototype underground wind turbines, won a bronze Lion, also in the outdoor special build category.
In the radio and audio category, Prime Weber Shandwick won two Lions. The Stockholm shop picked up a silver Lion for cultural insight for the Spellbound by Sweden campaign it executed for Visit Sweden. Prime also won a bronze Lion for its Happy Birthday to Earth campaign for robotic lawn mower company, Husqvarba.
Edelman earned its win in health & wellness. Edelman Bangkok and Select Start Bangkok won a bronze Lion in the brand-led education and awareness category for their Let Her Grow campaign for Dove.