SINGAPORE — Tiger Brokers has expanded its relationship with Precious Communications, adding social media to a remit that already included PR.

The deal includes the online broker joining Precious’s roster of retainer clients, whereas previously the company hired Precious on a per-project basis. Precious supported Tiger Brokers through the rollout of its trading app in Singapore.

“We first worked with PRecious Communications as we sought to grow our corporate, financial and investor relations strategy in line with the launch of Tiger Trade App in Singapore,” said Tiger Brokers’ marketing leader Yina Lim. “Our company has grown tremendously over the last year, and we are looking forward to further building on this growth momentum through our enhanced synergy with PRecious, as we expand the scope of our partnership and drum up our social media and community engagement."

Tiger Brokers is one of several new clients Precious has recently added. Real estate developer Guocoland Singapore and Ziptrak, which makes window blinds, have joined the firm’s roster, as have PanPacifc Hotels and Resorts, Nippon Pain, Traveloka and Poh Heng Jewellry.

“We are excited to expand our client partnerships as we strengthen our consumer PR expertise across diverse sectors. At the same time, we are developing our capabilities in integrated communications — including content marketing, social media management, and lead generation, as we navigate a new normal defined by heightened online engagement,” said managing director Lars Voedisch,. “We are constantly evolving, expanding our offerings and services with the view to support different brands’ business momentum and growth strategy in the new normal through impactful and engaging storytelling.”