NEW YORK — Natural gas tech company Upwing Energy has named Diffusion its public relations agency record.

Diffusion’s PR campaign will position Upwing Energy as an innovative, rapidly growing, end-to-end service company that is empowering higher recoverability from existing natural gas wells while eliminating greenhouse gas emissions.

Diffusion will leverage Upwing Energy’s expertise to engage mainstream, business and energy trade press. Through targeted media relations, original research, multi-media materials and strategic thought leadership, Diffusion will position Upwing Energy at the center of rising energy demand and the race for cleaner solutions.

There was no incumbent agency.

“At Upwing, we recognize that the issues of rising energy demand and the need for reliable, sustainable energy sources are urgently intersecting,” said chief marketing and people officer Kristen Frey. “In seeking a PR agency, our priority was to find a partner that not only understands the importance of what we do, but can help others understand it as well. Diffusion has the experience and ability to distill technical innovation to a wide audience, and with their PR support, we’ll have the ability to provide our services to even more natural gas operators, increasing our positive impact on securing energy needs and reducing global emissions.”

Based in Cerritos, California, Upwing  makes technology that helps natural gas companies of all sizes boost the production and recoverability of natural gas from existing wells, lowering emissions in the process. The company was formed in 2015 as an offshoot of Calnetix Technology, which makes high-speed rotating systems.