Diana Marszalek 07 Jun 2023 // 2:00PM GMT
SALT LAKE CITY — VCCP’s three tech PR firms — Method, Harvard and Sling & Stone — have formalized their global offering by launching a collective, called Outleap.
Part of VCCP Business, Outleap positions the agencies as a cohesive unit equipped to handle global accounts with regional expertise — US-based Method in North America, UK-based Harvard across EMEA and Australia-based Sling & Stone in Asia Pacific.
Method CEO David Parkinson will serve as Outleap’s chairman. Harvard executive chair Rachel Friend and Sling & Stone CEO Vuki Vujasinovic will be co-CEOs. The participating agencies will continue to operate as individual brands under their own names as well.
Parkinson said Outleap is the natural progression of the alliance of the agencies, which have partnered in various ways on more than a dozen clients — Meta, Bloomberg, Hubspot, Tata Communications, Anaplan, and Dataiku among them — since VCCP started building out the tech offering it had with Harvard through the acquisition of Method in 2018 and Sling & Stone in 2021. Having global partners was key in winning Meta and Bloomberg’s business, he said.
“What we really share is this passion and hunger for these types of clients that need an agency I believe that matches their ambition,” Parkinson said.
All told, Outleap has a roughly 300-peson team offering the full range of PR services, with physical offices in San Francisco, Salt Lake City, New York, Los Angeles, London, Sydney, Melbourne, Auckland and Singapore.
Outleap leaders say maintaining the ability to operate with the speed, agility and ethos each of the individual agencies were built on differentiates the collective from other global organizations.
"As soon as we met Harvard and Method we realized that we hade found someone that matched our challenger spirit,” Vujasinovic said.
Said Friend, “I think the agencies share so much in spirit, entrepreneurism and challenger mindset. We can collaborate seamlessly on global strategy and global creative campaigns.”