Aarti Shah 13 Nov 2019 // 9:00PM GMT
SAN FRANCISCO — Visa has brought on Allison+Partners to support its work across corporate, security and innovation communications in North America, the Holmes Report can reveal.
Visa's chief communications officer Paul Cohen confirmed that Allison + Partners is "one of several firms" the company uses. "The work aligns with their product, tech and innovation focus," Cohen said.
The Holmes Report understands that Allison+Partners began its work earlier this year with a broader strategy of helping consumers and media think of Visa as more than a credit card company.
Specifically, the MDC-owned agency is supporting Visa with executive thought-leadership programs; research and media relations around many of its products, including Visa Direct; fintech support; and a positioning and push to drive contactless card adoption in the US. Other work includes analyst relations, a digital strategy project for the Visa News social media channels, and executive media training.
Longtime Visa veteran Cohen returned to the company nearly three years ago to lead communications, following a two-year stint at PayPal.