Diana Marszalek 11 Nov 2019 // 1:00PM GMT
SAN FRANCISCO — W2O has purchased New Jersey-based agency Radius Digital Science, the latest in a series of acquisitions by the healthcare-focused group to strengthen its science communications in less than two months.
Bringing Radius Digital Science into the fold enables W2O to offer clients a new tactic in healthcare communications, which includes using art and technology to make complex scientific information consumer-friendly. Medical illustration, 3D animation, molecular visualization, UX design and programming, experiential media, and creative execution for scientific congresses and tradeshows are among some of Radius’ expertise.
W2O Radius, as the group will now be called, will operate as part of W2O’s scientific marketing communications division, called W2O Science. Co-founders Michelle Peterson and Brandon Pletsch will hold leadership roles.
The Radius acquisition comes less than a week since W2O announced its purchase of London-based healthcare firm ISO.health, furthering its European presence. That move enables W2O to offer clients expanded science and data offerings, a critical component of serving international pharmaceutical and biotech companies, founder and CEO Jim Weiss said.
In early October, W2O acquired Philadelphia firm Arcus Medica, boosting its expertise in science communications.
And there will likely be more such moves to come. Weiss said he is actively looking to fill gaps in W2O’s international coverage, particularly in Asia, as well as expand beyond PR into creative capabilities such as scientific visualization and advertising.
All of which is very much in line with a series of moves W2O Group has made in recent years to accelerate its growth. In May, W2O sold a piece of the company to New York investment firm New Mountain Capital, which marked the second round of funding the company has received to further its expansion.
In turn, Mountaingate Capital, the private equity firm that first partnered with W2O in 2016, ended its relationship with the agency. W2O Group used Mountaingate’s investment to fund its strategic growth, which included three acquisitions — Pure Communications, Marketeching and Sentient — as well as expanding staff and offerings. Since that time, the firm has doubled its revenue from $100m to more than $200m and its staff, which is up to nearly 800 people, according to the firm.