PRovoke Media 29 May 2020 // 12:08AM GMT
Weber Shandwick has been named North American Agency of the Decade at the 2020 North American SABRE Awards, prevailing over W2O Group in second place and M Booth in third spot.
Weber Shandwick took top honours after PRovoke earlier named seven firms as its North American Agencies of the Decade — a list that also includes Allison+Partners, Edelman, GCI Health and Marina Maher Communications.
All seven were honoured at today's virtual SABRE Awards. Analysis of each of the seven firms can be found here.
Weber Shandwick took top spot after securing Large Agency of the Year honors from this publication in 2015, 2016, and 2017— more than any other agency during the decade —and almost doubling in size from $480 million in our 2010 ranking to just under $900 million last year.
The 2020 North American PR Agencies of the Decade are the result of an exhaustive annual research process involving more than 150 submissions and 50 face-to-face meetings each year with the best PR firms across the US and Canada. You can view all Agencies of the Year for previous years here.
"If PRovoke's Agency of the Year honours are considered the ultimate benchmark of PR firm performance, then our Agencies of the Decade are the pinnacle of public relations achievement," said PRovoke editor-in-chief Arun Sudhaman.
"Given the remarkable level of transformation on display during the decade, competition was understandably fierce. Accordingly, the seven agencies selected represent the very best of the industry — encompassing outstanding innovation, thought leadership, talent development, creativity and business performance."