Aarti Shah 19 May 2016 // 6:39AM GMT
NEW YORK — Creation, best known for being a Weber Shandwick conflict shop created primarily for Microsoft, has hired Brad Cohn as its global creative director as the firm is estimated to hit around $30m.
Cohn (pictured) — who previously held creative director positions at MRY, DDB, Paradise Advertising and McCann Worldgroup — has worked on clients that include Beats, Bud Light, HP, McDonalds, Dell and Audi. He starts on June 1 in the firm’s Minneapolis office, reporting to Creation’s London-based president George Coleman.
Weber Shandwick put more muscle behind Creation in 2014 when Coleman (who was then Weber’s EMEA tech head) took on a dedicated role as global head of the sub-brand, as well as adding regional leadership. At the same time, all of Weber’s Microsoft business moved under Creation because of client conflicts.
In Q1, Creation was up 55% YOY after “winning more than $1m every month for the past 24 months,” Coleman said. Its clients other than Microsoft include Cartier, Twitter, Starwood, Pizza Hut, B&O Play and Inrix. Business is roughly split across consumer (45%), tech (30%) and corporate, healthcare (12.5% each). Meanwhile, the geographic distribution is 45% in North America; 30% in Asia-Pacific; 20% in EMEA and 5% in Latin America.
Creation was founded in 2011 and in its earliest days was primarily a production and design shop with a large focus on the UK and Europe.