NEW YORK — Two former Porter Novelli execs are aiming to combine the sharing economy with the PR industry with the launch of a new app, called Spry, that connects agencies and creatives much like the way Uber finds riders a lift.

Created by Angie Schneider, formerly Porter Novelli’s Asia Pacific president, and ex-global digital director Jesse Soleil, the app, launched Wednesday, is currently focused on providing on-demand tactical services such as press release and blog post writing and fact sheet and media list compilation.

Those services account for roughly one-third of PR professionals’ work, Schneider said.

Although Spry is based on common tenets of the gig economy — efficiently connecting contractors and employers on-demand — the service does include human (as well as computer) vetting of freelancers, and the work they produce, to ensure credibility, quality and originality, she said.

Wednesday’s launch comes after a six-month beta test of Spry. The app, which was incubated by Omnicom PR, is currently available only in Apple devices but will launch on Android and desktop this quarter, the company said.