NEW YORK — Truffle Pig, the WPP-owned content marketing agency that formed earlier this year with a partnership with the Daily Mail and Snapchat, has named Bloomberg's Paul Marcum as president.

Alexander Jutkowitz, founder of Group SJR that was bought by WPP, is CEO of Truffle Pig that is being tuned to offer content planning, development and creation, as well as amplification across digital media sites and platforms. It will work with clients of WPP and other agencies. 

Marcum joins Truffle Pig from Bloomberg where he was head of global digital video since early 2014. In that role, he helped grow Bloomberg's video audience reach 350% year-over-year, driving Bloomberg Media to the top of Comscore's global rankings for business video publishers, according to a statement from Truffle Pig. Prior to Bloomberg, he was director of global digital marketing and programming for GE.

Truffle Pig uses, Elite Daily, and Snapchat as “test beds for original concepts in story-driven marketing” but its content and services will extend to any other channels clients are interested in.

“Paul brings a deep set of expertise and accomplishments across both the brand and publishing landscapes and will provide invaluable leadership to the team as we continue our mission to combine the best practices across content marketing all in one place,” said CEO Jutkowitz.